About Ricochet Wine Co.
Ricochet Wine Company is a boutique winery in McMinnville, Oregon, rooted in community, collaboration, and compassion. We produce honest, sophisticated wines that are approachable and designed to be shared. We believe wine is about connection, and we donate 5% of our sales to local and regional nonprofits that help individuals bounce back from life’s challenges.

Ricochet also produces wine in the newly established “Indie Wine District” in McMinnville, acting as its hub. We host 10+ small wineries under our roof, many of which are starting their brands. In our wine bar, our tenants’ wines are featured in flights and in our bottle shop. Our goal is to change what it means to go wine tasting. And, to focus on both locals as well as tourists.

Position Overview
The DTC/Digital Marketing Manager is responsible for creating a welcoming atmosphere in the Ricochet Wine Bar, and running the wine program. The DTC Manager also creates and manages on-site events, seeks opportunities for monetizing the venue, creates and maintains relationships with hospitality, tourism organization, concierges, etc. The DTC Manager also must manage and grow the wine club, and work with the Winemaker to plan releases and events for our most enthusiastic supporters. This role combines guest service, wine education, and event operations to create memorable experiences that reflect Ricochet’s welcoming and community-focused brand.

Key Responsibilities
Direct Sales:
•  Maintaining and enhancing a Tasting “Room” experience that exudes the ethos of Ricochet wines, and the indie wineries producing at the facility. Focus on points-of-service and an unpretentious vibe.
•  Develop a consistent strategy to increase Online Sales.
•  Collaborate with ownership to design on-site programs, events, promotions.
•  Manage Tock Reservations
•  Execute direct online shipments, and manage VinoShipper platform.
•  Confidently represent Ricochet and be the face of the brand, the experience, the ethos.


Wine Club Management:
•  Drive customers to sign up for the Social Club–Ricochet’s wine club–authentically, without a hard sell.
•  Manage the Social Club communications and renewals.
•  Create Social Club events and experiences, as well as manage Social Club experiences, tours/tastings, winemaker access.
•  Strategize on targeting future Club members, and how to retain current membership.
•  Research trends and adapt Wine Club strategies as warranted.
•  Become a familiar and trusted connection with our Members.

Marketing Responsibilities
•  Create marketing materials for the wine bar (menus, table toppers, etc.)
•  In charge of E-mail strategies, including a consistent calendar, targeted segmentation, etc.
•  Be able to update Events Page on the website
•  Run–or assist with–Instagram and Social Media strategy, including content collection (e.g. photos/videos).
•  Assist ownership to coordinate event/club/marketing with production, aligning the calendar and optimizing the synergy between the two.

Event Management
•  Assist in, and demonstrate leadership in event management and production. (e.g. club events, Indie Wine Mixer) and act as the Operational Manager.
•  Facilitate the project management of building out an event–whether small or large in scope–from load-in to load-out, and everything in between.
•  Find opportunities to market the winery as a venue, for workshops, corporate retreats, festivals, etc. (Outreach.)

General Responsibilities
•  Train and manage any tasting room associates.
•  Manage inventory for direct sales, as well as monitor inventory.
•  Help production to meet deadlines based on inventory or release needs.
•  Act as the point of contact for the business during business hours.
•  Adapt to sales and marketing needs, and be willing to learn new skills.
•  Assist in maintaining a clean and orderly space.

And most importantly, be willing to learn, adapt, and be a part of a grassroots, small business, which entails a degree of ambiguity and sharing and wearing many hats.


Qualifications & Skills
•  Previous hospitality, tasting room, wine service, or events experience preferred
•  Familiarity with Square POS, Vinoshipper, and Tock platforms preferred.
•  Passion for wine, hospitality, and storytelling–with an emphasis on life-long learning.
•  Excellent communication and customer service skills
•  Strong organizational skills and ability to multitask
•  Comfortable with physical tasks (lifting boxes, standing for long periods, setup/teardown)
•  Reliable with flexible availability (especially weekends and evenings)
•  Able to work alone at times, such at pop-up events
•  Must be able to lift 50 lbs.

Compensation
•  Hourly, DOE, plus tips
•  Wine Club Membership Sign-Up Bonus
•  Generous Employee Wine Discount
•  Potential for growth into a Full Time Position, after six (6) months.