GENERAL MANAGER – WINE & SPIRITS DISTRIBUTION
Paso Robles, California

About Us
J&L Wines is a Central California distributor of fine wines and spirits, recognized for exceptional customer service, deep local market expertise, and a premium portfolio of leading California and international brands. We proudly serve the Central Coast, including Monterey County and the San Joaquin Valley, operating from our own warehouse and fleet in Paso Robles. Family-owned and operated since 1981, we are known for our strong supplier partnerships, operational excellence, and long-term customer relationships.

The Opportunity
We are seeking a visionary and results-driven General Manager who will reside within our beautiful Central Coast and lead all aspects of daily distribution, warehouse operations, sales strategy, and financial performance. This role offers the opportunity to shape the future growth of a respected distributor in one of California’s most dynamic wine regions.

Key Responsibilities
•  Develop and execute strategic growth plans across wine and spirits categories.
•  Contribute to management of a high-performing sales and operations team: 15 sales representatives, plus associated office/warehouse staff.
•  Partner with ownership to manage key supplier relationships and expand market share.
•  Manage and coordinate Information Technology to provide effective sales, accounting and logistic support.
•  Oversee logistics, inventory management, and regulatory compliance.
•  Drive profitability and achieve aggressive revenue and margin targets.
•  Support chain restaurant and grocery presentations at the corporate level.
•  Develop and manage pricing strategies across the portfolio.
•  Monitor KPIs, forecasting, budgeting, and operational efficiency.
•  Willing to drive up to 3 hours to work key markets and potential overnight stays.

Qualifications
•  10+ years of leadership experience in wine and spirits distribution.
•  Expert in Excel and PowerPoint.
•  Strong understanding of Central Coast and Paso Robles market dynamics.
•  Exceptional leadership, communication, negotiation, and analytical skills.
•  Proven ability to scale teams, systems, and revenue.
•  Passion for wine and spirits with a strong commercial mindset.
•  Bachelor’s degree preferred or equivalent professional experience.

Why Join J&L Wines?
•  Competitive compensation package, including full benefits, 401K, salary range of $100,000-$120,000 depending on experience, annual performance bonus of 20-25% historically, plus car, cell, and entertainment allowances.
•  Stable, locally owned and operated company with a strong reputation: We aren’t going anywhere but UP.
•  High-impact leadership role with direct influence on company growth.
•  Entrepreneurial, collaborative culture.
•  Located in the heart of California wine country.

Apply
Qualified candidates are encouraged to submit a resume and cover letter to:
Lorraine Alban, President & Owner.