Regional Sales Manager – Northern California
Bernardus Winery
Remote | Monterey Bay / Santa Cruz
Bernardus Winery, a family-owned luxury wine producer founded in 1989, is seeking a hands-on Regional Sales Manager to drive On-Premise sales execution in Northern California.
This role is primarily focused on local market execution in Monterey Bay and Santa Cruz (approximately ? of time), with regular selling responsibility in the Bay Area (approximately ? of time). The ideal candidate is a disciplined field seller with strong account development skills, a proven ability to close sales, and distributor execution experience.
Key Responsibilities
•  Execute sales, distribution, and depletion goals across the region
•  Build, maintain, and grow a strong On-Premise account base including fine dining, resorts, hotels, country clubs, and destination accounts
•  Spend the majority of time actively selling in Monterey Bay / Santa Cruz, with consistent Bay Area coverage
•  Open new accounts and grow volume in existing accounts through consistent field activity
•  Work directly with distributor sales teams to drive priorities, placements, and follow-through
•  Secure placements through tastings, presentations, wine dinners, and trade events
•  Educate accounts and sales teams on Bernardus wines, vineyards, and brand positioning
•  Maintain accurate sales activity, planning, and expense reporting
Qualifications
•  BA in Business or related field
•  3–5 years of wine sales experience with a wholesaler and/or supplier
•  Proven success in On-Premise selling and local market execution
•  Working knowledge of chain retail programs a plus
•  Strong communication and organizational skills
•  Ability to travel regionally (Bay Area)
•  Preferably based in Monterey Bay or Santa Cruz
•  Valid driver’s license, insurance, and reliable vehicle
Compensation & Benefits
•  $90,000–$110,000, DOE
•  Quarterly performance incentive
•  Auto allowance
•  Medical, dental, vision, 401(k), PTO
•  Wine and merchandise discounts
Type: Full-Time
Category: Sales