ABOUT HESS PERSSON ESTATES
Passion, dedication and perseverance have been the guiding principles of Hess Persson Estates since Donald Hess founded the winery in 1978. Lead by the next generation of Hess Family, we honor Donald’s legacy through our world-renowned Napa Valley wines. We pride ourselves in providing a space for our employees’ talents to shine, encouraging professional growth, and prioritizing a positive culture where we celebrate our company wins together.


ROLE OVERVIEW
The Sr. Manager of Digital Marketing & eCommerce is the strategic lead for Hess Persson Estates' digital ecosystem and Direct-to-Consumer (DTC) sales channel. Bridging brand storytelling with commercial results, you will oversee eCommerce, UX, and digital marketing (U.S. Trade and DTC) to drive growth, innovation, and a personalized consumer journey.


KEY RESPONSIBILITIES
•  eCommerce & UX Ownership: Manage the Commerce7 sales channel, product catalog, and merchandising. Lead Conversion Rate Optimization (CRO) initiatives, SEO strategy, and site management while ensuring ADA and Tied House compliance.
•  Lifecycle & Retention: Drive revenue and club retention through targeted email (Klaviyo) and SMS campaigns. Utilize data to build high-conversion audience segments.
•  Strategy & Agency Management: Translate business goals into digital execution. Manage external agencies, budgets, and timelines to ensure high-performance delivery.
•  Social & Content: Own the high-level Social Media strategy. Mentor the Digital Marketing Coordinator on day-to-day execution and community engagement.
•  Data & Analytics: Monitor performance via GA4 and Meta. Translate data into actionable insights for Sales and Leadership.
•  Trade Support: Empower the Wholesale Sales team with digital tools, assets, and training.


QUALIFICATIONS
•  Experience: Bachelor’s degree + 5–8 years relevant experience. Wine/Bev Alc or Luxury CPG experience is essential.
•  Technical Stack: Expert in Commerce7 (or similar winery POS), Klaviyo/Mailchimp, Google Analytics (GA4), SEO/SEM, and Meta Business Suite.
•  Leadership: Strong experience managing agencies, budgets, and mentoring teams.
•  Skills: Analytical mindset with a focus on KPIs/ROI; confident presenter and public speaker.


COMPENSATION, BENEFITS & PERKS
•  Annual merit increase and incentive program.
•  Comprehensive benefits package that includes medical, dental and vision insurance.
•  Long-term disability, AD&D, and life insurance plans 100% paid by the employer.
•  401k plan with a 100% company match up to first 6% an employee contributes.
•  Paid Time Off (starting at 3 weeks’ vacation, 5 sick days and 10 paid holidays).
•  Wine Club Membership to Hess Persson Estates (per availability of the wines).
•  Employee wine discount.
•  A work environment where you can be your authentic self and be a part of a winning team!


This role’s compensation is anticipated to fit within the range of $110,000-115,000 per year. These figures represent what we reasonably expect to pay for this position, but the actual compensation offered will depend upon numerous job-related factors, including but not limited to candidate skills, experience, knowledge and education.

Hess Persson Estates is an equal opportunity employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, sexual orientation, disability, gender identity, protected veteran status, or other protected class. For more information, see the EEOC's "Equal Employment Opportunity is The Law" poster. If you need any assistance or accommodations due to a disability, please let us know at 707-265-3487.


Want to learn more about our brands and the company? Check us out online!
Hess Persson Estates: https://www.hessperssonestates.com