Winebusiness.com - Homepage for the Wine Industry
Created and Managed by Wine Business

winejobs > job details

Tasting Room Manager

Viansa Winery

Sonoma, CA

Job Description:

At Adair Family Wines, we believe that every guest visit should feel like being welcomed into our home. Our commitment to integrity, authenticity, and innovation guides everything we do — from the vineyards to the tasting room. We’re passionate about creating memorable experiences and celebrating the people who make them possible.

Position Overview:
We’re looking for a dynamic, guest-focused Tasting Room Manager to lead our hospitality team and oversee the daily operations of our estate tasting room. The ideal candidate is a hands-on leader who thrives in a fast-paced environment, inspires others through example, and takes pride in delivering exceptional service.

In this role, you’ll guide and develop a team of dedicated hosts, ensure seamless service throughout the day, and maintain a warm, inclusive atmosphere that reflects the Adair Family Wines experience. You’ll also manage daily operational tasks such as opening and closing the property, ensuring guest safety, and maintaining a polished, guest-ready space.

At Adair, our values guide us:
•  Act with integrity
•  Be an owner
•  Challenge the norm
If you share these values and are passionate about hospitality, we’d love to meet you.

Key Responsibilities:
Leadership & Guest Experience
•  Oversee daily tasting room operations, ensuring smooth and efficient service.
•  Lead pre-shift meetings, communicate priorities, and uphold service standards.
•  Act as on-site manager in the Estate Manager’s absence, including opening and closing duties.
•  Create a welcoming environment and ensure every guest receives a memorable experience.
Team Coaching & Development
•  Lead, mentor, and inspire tasting room staff to deliver exceptional hospitality.
•  Train team members on wine knowledge, sales techniques, and guest engagement.
•  Provide ongoing feedback, coaching, and professional development opportunities.
•  Foster a positive, inclusive, and team-oriented workplace culture.
Sales Operations & Merchandising
•  Drive sales performance through outstanding guest service and staff motivation.
•  Partner with the Merchandise Team on retail display and inventory presentation.
•  Manage cash handling, reporting, and compliance procedures.
Event Support & Operations
•  Support the execution of private tastings, wine club events, and special programs.
•  Oversee inventory, cleanliness, and overall presentation of hospitality spaces.

Qualifications
•  Previous leadership experience in a tasting room, winery, or hospitality environment required.
•  Strong understanding of wine and tasting room service standards.
•  Proven ability to lead, coach, and motivate a high-performing team.
•  Excellent communication, organization, and interpersonal skills.
•  Experience with events or private experiences preferred.
•  Must be 21 years of age or older.

Physical Requirements
•  Ability to stand, walk, and be physically active for extended periods.
•  Regularly lift and carry up to 50 lbs.
•  Comfortable working indoors and outdoors in varying weather conditions.

Why Join Us?
At Adair Family Wines, you’ll join a passionate team dedicated to creating memorable guest experiences and supporting one another’s growth. We offer a collaborative, people-first environment where initiative is celebrated and hospitality is at the heart of everything we do.

Create a Job Alert

Receive an email alert when similar new jobs are posted. It's free, fast and easy.

Create Alert

Additional Information:

Job Posted:
Sunday, November 9th
Type of Work:
Full Time
Job Level:
Associate
Compensation:
$68,OOO.OO ‍−‌ $73,OOO.OO quarterly incentive bonus + tips
Reference No:
VIA_TR_MGR