We are seeking a dynamic DTC Sales Manager to join our team. This role is pivotal in driving sales growth and enhancing customer relationships. The DTC Sales Manager will conducting sales analysis, prepare and implementing sales strategies, hire, train, supervise, and mentor team members, and promote the sale of wine and wine club membership.

Essential Duties & Responsibilities include, but are not limited to:
-Supervises and coaches team members to ensure that they are properly trained on standards, policies, and procedures;
-Communicates and monitors sales incentive program and ensures the winery meets or exceeds sales and wine club sign-up goals;
-Leads daily and monthly staff meetings;
-Ensures that all shipping orders are accurately packed and processed;
-Helps execute monthly physical inventory for wine and oversees inventory counts and allocations;
-Ensures that all visitors are provided with an experience that creates brand loyalty;
-Fully supports the Company’s policies and procedures and commitment to the established safety practices and policies;
-Generates monthly and annual club member reports;
-Writes content for club newsletters as directed by needs identified in sales data;
-Works to develop and implement sales strategies and campaigns to ensure achievement of sales objectives;
-Fosters an atmosphere of teamwork and enthusiastic employee relations among the tasting room staff;
-Works closely with Human Resources regarding any employee relations issues, including performance management and disciplinary action;
-Appraises performance, rewarding and taking disciplinary action when appropriate; addresses complaints and resolves problems;
-Oversees the completion of monthly/quarterly inventory and depletion reports and sales reports;
-Uses monthly/quarterly reports to provide direction for winery operations, event planning and winemaking;
-Utilizes sales data to identify and promote most effective seasonal timelines to market each wine.
-Oversees monthly and annual club member reports;
-Evaluates opportunities for new club events, marketing opportunities and campaigns;
-Oversees the completion of all forms and submissions for initiatives and allocates wine for competitions;
-Responds to all customer complaints and monitors online customer forums.
-Plans all winery events including, but not limited to: set-up, break down, staffing, fulfillment, and other logistical activities;
-Attends all events and actively encourages sales;

Minimum Qualifications:
-At least 21 years of age;
-Proven experience as a DTC Sales Manager or similar role in the wine industry with successful track record of meeting or exceeding sales targets ;
-Strong leadership skills with the ability to motivate and guide a sales team;
-Excellent communication, interpersonal, and guest service skills;
-Current Responsible Beverage and Safe Food Handler Certification;
-Excellent problem solving and decision-making skills;
-Able to deftly resolve customer concerns and complaints;
-Able and available to work weekends, evenings, events, and occasional holidays;
-Possess a high level of branding and operational tasting room expertise;
-Possess and maintain a valid Class C driver’s license;
-Must have a reliable, insured method of transportation and an insurable driving record;
-Self-directed, motivated, and able to work with little direction or supervision;
-Strong attention to detail;
-Ability to work in a calm and effective manner with changing priorities and pressure;
-Excellent analytical and project management skills;
-Successful experience supervising, coaching, developing, and managing staff;
-Able to create effective sales strategy and budgets.

Education & Experience:
-High School Diploma or GED required. Bachelor's degree preferred.
-Minimum of three years of successful experience in the same or similar position within the wine industry.

Language Skills:
Fluent in the English language (speak, read, write, type) required. Multi-lingual preferred. Able to communicate in a professional and effective manner at all times in both oral and written formats. Ability to effectively respond to inquiries, comments, or complaints from internal or external customers.

Computer Skills:
Proficient with point-of-sale, shipping, VinNow, and Microsoft Office Suite preferred.

Physical Demands:
The physical demands described here are representative of those that must be met by an individual to successfully perform the essential functions of this job. A reasonable accommodation, if available, may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to speak, listen, hear, see, smell, taste, squat, read, write, type, sit, stand, and walk. Must also be able to use arms, hands fingers to reach, grasp, lift, push, pull, carry, open/close, as well as perform other job-related tasks. Must be able to operate standard office equipment and lift/carry/move 50 lbs. on a regular basis. Must be able to climb stairs and ladders. Occasionally may need to kneel or crouch. Must be able to drive to other locations, run errands, and attend special events.

Wilson Artisan Wineries is an Equal Employment Opportunity Employer. We do not discriminate on the basis of race, color, national origin, ancestry, creed, religion, physical or mental disability, medical condition, genetic information, marital status, familial status, sex, gender, gender identity, gender expression, pregnancy, childbirth or related medical conditions, sexual orientation, transgender status, age, military or veteran status, or any other basis protected by applicable law.