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Director Sales and Marketing

Pedernales Cellars

Stonewall, TX

Job Description:

Position Overview: The Director of Sales and Marketing will be responsible for developing and executing sales and marketing strategies to drive revenue growth and expand market share. This leadership role requires a strategic thinker with a proven track record in wine sales, a deep understanding of the industry and the ability to execute operational plans.
Key Responsibilities:
1. Sales Strategy Development:
•  Develop and implement a comprehensive sales strategy to achieve revenue and profit targets.
•  Analyze market trends, competitor activities, and customer needs to identify growth opportunities.
•  Work with the executive team to build and implement operational plans, budgets, and timelines for execution toward key sales goals.

2. Team Leadership:
•  Train existing team members in both DTC and outside sales channels.
•  Foster a collaborative and high-performance culture within the management team.
•  Provide mentorship and professional development opportunities for team members.
•  Work with key operational managers to keep teams coordinated and on the path to sales goals.
•  Develop, rollout and manage DTC programs designed to meet the goals for Wine Club, Tasting Room, and Events

3. Customer Relationship Management:
•  Build a deep understanding of the Wine Club membership and tasting room clientele.
•  Develop tools and resources to improve customer acquisition and retention.
•  Cultivate and maintain strong relationships with direct and indirect Distribution key accounts, distributors, and retail partners.
•  Work closely with the marketing team to ensure cohesive branding and messaging across all sales channels.
•  Implement effective customer retention strategies.
•  Strong skillset providing hospitality and connecting with customers whether they be consumers or trade.

4. Budget and Forecasting:
•  Implement Sales Force software and integrate with DTC channels and Distribution.
•  Develop and manage the sales budget, ensuring financial targets are met.
•  Provide accurate and timely sales forecasts to inform production and inventory planning.

5. Market Expansion:
•  Identify and pursue new business opportunities that can expand the company’s DTC sales and improve margins.
•  Explore and establish partnerships that can expand the company’s opportunities in DTC as well as outside sales.

•  Proven track record of success in sales leadership roles within the wine industry.
•  Strong understanding of the wine market, industry trends, and consumer preferences.
•  Excellent leadership and team management skills.
•  Experience in building wine club programs and executing the sales and marketing plans to achieve high levels of club growth and retention.
•  Exceptional communication and negotiation abilities.
•  Minimum of 10 years of experience in the wine industry in a management role
•  Minimum of 3 years’ experience as a Director of Sales, VP of Sales or similar high-level role within a winery with a focus on DTC.
•  Experience with sales force management, point of sale and Microsoft software products.
•  Bachelor’s degree or higher with a preference for a focus on sales and marketing.

•  Competitive salary and performance-based bonuses.
•  Health and wellness benefits.
•  Opportunities for professional development and career advancement.

If you are a results-driven, strategic sales leader with a passion for the wine industry, we invite you to apply for this exciting opportunity to be a part of Pedernales Cellars and the fast-growing Texas wine industry. Please submit your resume and a cover letter detailing your relevant experience and accomplishments.
Pedernales Cellars is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Pedernales Cellars is Texas’ leading producer of authentic, handcrafted wines, including benchmark Tempranillos & Viogniers. Family owned & operated, Pedernales Cellars is in Stonewall, Texas and is dedicated to world-class wines, sustainable practices, and Texas Hill Country hospitality. More information is available at

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Additional Information:

Job Posted:
Tuesday, May 28th
Type of Work:
Full Time
Job Category:
Job Level:
Reference No:
Director Sales and marketing