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Summary

Leads foundational corporate and cross-BU marketing research efforts to include setting the vision, leading the design, data collection, analysis and reporting for large systematic tracking, segmentation, and measurement programs. The foundational research team functions to deliver cross-brand, cross-BU consumer understanding. This information is collected internally and applied by internal and external partners and is used across the enterprise for both strategic and tactical decision making. Collaborates with best-in-class insights professionals to deliver reliable, meaningful primary consumer data, information, and insights to stakeholders across brand management, customer development, innovation, and more.

Essential Functions

Executes with Excellence

•  Leads research design and execution, ensuring accurate implementation of consumer research projects with internal and external corporate research partners, maintaining corporate consumer research test databases, and developing new research methodologies as needed.
•  Maintains program excellence by overseeing data collection, instrument design, data pipelining, dashboarding and quality control efforts associated with the foundational consumer research space (i.e., longitudinal attitudes and usage, consumer, shopper and brand health tracking and segmentation).
•  Functions as the tracking and segmentation expert in providing influence and guidance to peers, direct reports, and junior staff to address business questions utilizing the appropriate research tools and approaches.
•  Proactively analyzes and reports high level corporate consumer understanding at the total alcohol beverage and major category level to Insights, Brand and Senior Management stakeholder in order to identify opportunities for the enterprise.
•  Synthesizes data from foundational research across the enterprise to guide identification of new opportunities. Oversees junior staff in addressing ad hoc data or analytical requests at the brand/segment/channel/retailer level.

Envisions Opportunity

•  Identifies knowledge gaps, develops, and oversees execution of annual and long-term Foundational Research learning plan.
•  Envisions and acts upon future opportunities to improve internal and external performance measures. Helps build capabilities and elevate talent of direct reports and other Insights team members
•  Develops recommendations to change systems, policies and procedures as required; ensures timely and accurate implementation.
•  Makes recommendations, implements, institutionalizes, or creates new methods from other industries into the Gallo business, as needed.

Enlists Partners

•  Supports stakeholder teams by delivering deep understanding of consumers, including segmentations/targeting, how they use the product/service, category, adjacent categories, and brands.
•  Provides actionable recommendations to drive growth.
•  Understands key business priorities and drivers, collaborates with partner teams to understand current and anticipate future consumer understanding needs of the enterprise.
•  Presents and engages with a wide range of cross-functional stakeholders including Insights, Brand and Senior Management with the ability to deploy different tactics and approaches to communicate to needs of the audience.
•  Develops, socializes, and educates about best practices. Contributes to the on-going consumercentricity and strategic acumen of the marketing organization.

Engages The Team

•  Directs and coordinates activities of project personnel to ensure programs progress on schedule and within prescribed budget.
•  Participates in department and interdepartmental planning and management teams and works cross-functionally to improve processes within organization.
•  Responsible for understanding and complying with applicable quality, environmental and safety regulatory considerations. If accountable for the work of others, responsible for ensuring their understanding and compliance.

Supervisory Responsibilities

•  Develops, coaches and mentors peers, indirect and subordinate staff.
•  Conducts performance evaluations; reviews and communicates salary adjustments; rewards employees or takes disciplinary action, as necessary; addresses complaints and resolves issues.

Minimum Qualifications

•  Master's Degree plus 6 years of marketing research and data analysis experience reflecting increasing levels of responsibility; OR Bachelor's Degree plus 8 years of marketing research and data analysis experience reflecting increasing levels of responsibility.
•  Comprehensive knowledge and demonstrated applied expertise and experience in brand tracking and segmentation research.
•  Deep understanding of survey biases (e.g., social desirability, response bias), survey logic, how to craft respondent-friendly surveys, creating representative samples with longitudinal data over time, and data validation.
•  Skilled in applying mathematical operations to such tasks as frequency distribution, determination of test reliability and validity, analysis of variance, correlation techniques, sampling theory, and factor analysis.
•  Possess strong quantitative skills with ability to drive complex, cross-functional projects with senior management and project members.
•  Computer skills requirements include: MS Outlook, MS Word, MS Excel, and MS PowerPoint.
•  Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
•  Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in ...