Overview
The IBG Wines (IBG) Sales Representative adds value by executing new item presentations, executing velocity programs and driving new PODs as well as ensuring pos velocity by executing programming around price, placement and promotion and positioning. The Sales Rep achieves these objectives through face-to-face interaction with key decision makers such as buyers in the general market as well as wine stewards, store managers and receiving personnel in the chain world. This role will initially be focused on growing three core brands: Lifevine, Duck Pond Cellars and Rascal, although brand priorities may evolve over time. Channel priorities will be (in order): 1. Regional retail chains; and 2. Independent retailers. On-premise is a secondary opportunity.
As an emerging, fast-growing wine company, IBG values individuals who are results-driven, entrepreneurial, scrappy, and willing to embrace new ways of working. The ideal candidate will have 3-5 years of combined distributor, customer and / or supplier experience in Massachusetts. Individuals with experience working with small teams and / or in small business environment preferred. We are looking for a candidate who will spend most of their time in market driving results with customers through their creativity and enthusiasm.
Responsibilities
•  Must see minimum of 20 accounts per week.
•  Rapidly grow the account base of each IBG Priority brand.
•  Achieve distribution and depletion goals for the specific territory.
•  Selling in and executing minimum of two in-store sampling and hand-selling events per week.
•  Building strong selling relationships at local chain and independent retail stores to execute new item activations and velocity programs.
•  Building strong selling relationships at retail and on-premise accounts including buyers in the general market as well as wine stewards, store managers and receiving personnel in the chain store world.
•  Work with distributors to build key relationships in the market.
•  Responsible for learning and engaging with counterparts at the distributor particularly Sales People,
Merchandisers and District Managers.
•  Work independently and in partnership with distributor personnel to achieve territory outcomes.
Qualifications
•  Proven track record of collaborating with distributors and customers to drive execution and account performance.
•  Demonstrate ‘Bootstrapping’ ability to learn new customers and collaborate with salespeople to drive results.
•  Excellent written and verbal communication skills.
•  3 – 5 year’s experience in alcohol beverage.
•  Experience working as a distributor plus either customer or supplier experience.
•  Small team or small company experience preferred.
•  Ambitious, enthusiastic and excited to take on a challenge.
•  Passionate about innovation.
•  Mission-driven.