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Job Description:


Founded in 1978, Wilson Daniels is a fully integrated, family-owned marketing and sales company representing a highly selective portfolio of the world’s most distinctive wines. Wilson Daniels continues to pursue and elevate the standards of excellence set by founders Win Wilson and Jack Daniels through developing long-term, strategic partnerships with luxury producers that possess profound respect for terroir and are benchmarks in their region.


We inspire and promote a passion for wine from the most distinguished properties and terroirs around the world through exceptional marketing, education, and brand-building. We develop mutually rewarding, long-term relationships with our employees and winery and trade partners, while striving to be globally recognized as the leader of fine wines, setting the standard for integrity, quality, and excellence.

We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided on the basis of qualifications, merit, and business need.


Wilson Daniels is seeking a highly motivated individual with sales and brand building experience, and a proven track record of successful selling. This individual should have excellent communication, negotiation, analytical and objection handling skills.

The New England Area Manager is accountable for the profitable achievement of sales objectives within Massachusetts and Maine. This individual should be results oriented and capable of focusing on sales goals and initiatives, profitability, marketing, and growing brand positions within the marketplace and with distributors.


Ensure execution of the developed sales strategies, objectives, goals and targeted depletion and revenue generation by partnering with distributors and key restaurants & retailers in the specified market.
Develop new business relationships with decision makers while identifying potential customers and developing a business plan to reach them.
Area Managers are expected to promote brands and increase brand awareness by increasing brand visibility and conducting staff training / education programs within their accounts as well as with the distributor sales teams.
Assist and participate in trade and consumer events.
Meet annual depletion, distribution and performance goals.
Work with Executive Management & Marketing team to ensure each Producer’s vision is maintained in the market, including but not limited to the execution of successful local events, market work and pricing integrity.

Possess drive, motivation and acute attention to detail in ensuring all sales opportunities are captured and explored.
Establish working relationships with key accounts, distributors and distributor agents in given territory.
Professional, organized and ability to thrive in highly competitive environment.
Ability to make smart business decisions based on growing sales, profitability and market share.
Proven track record of successful selling.
Excellent communication, negotiation, analytical and objection handling skills.
Persuasive public speaking and presentation skills and the ability to close sales.
Bachelor’s degree preferred or equivalent experience.
Experienced in selling domestic and international fine and luxury wine.
Brand building and outside sales experience is preferred.
Computer skills to include Microsoft Office (Excel, Word, PPT a must); experience using Diver and/or MicroStrategy is preferred.
Ability to work a flexible schedule depending upon the needs of distributors and customers.
CSW certification or ability to obtain preferred but not required.

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Additional Information:

Job Posted:
Tuesday, April 2nd
Type of Work:
Full Time
Job Category:
Job Level:
$85,OOO.OO ‍−‌ $1O6,1OO.OO