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Sales Manager - Southern CA & Regional Chains

Wilderton LLC

Remote > Los Angeles, CA

Job Description:




CA – Los Angeles Area

Company Information

Wilderton was founded in Oregon to bring a craft spirits sensibility to the non-alc market, with liquids worthy of playing a part in the growing mixology culture. Unlike other non-alc spirits brands, we were founded by distillers, who make our own liquids from scratch, through a unique production process blending tradition with technology. Drawing on techniques from craft distilling, perfume making and tea production, we create complex, bold liquids that won’t be mistaken for anything currently on the shelf or behind the bar.

Company Website:

Position Summary



National Director of Sales


We are seeking an ambitious, dynamic, technical, highly motivated and goal-oriented Sales Professional to create, oversee and direct sales activities in collaboration with our distributor partner to deliver new, regional chain key account customers as well as volume and profit goals in assigned geographic territory.

Territory: Southern California

Major Responsibilities

Leads Key CA multi-unit Account acquisition through both National/Regional chain relationships.
Articulates and executes Wilderton Sales strategy and vision to distributor sales organization, management and key accounts for both ON/OFF premise channels.
With sense of urgency, leads and manages distributor, driving achievement and results to deliver sales priorities / plans.
Develops and executes distributor programming and pricing within established budgetary guidelines to achieve plan maintaining brand standards and channel mix.
Guides and Maintains distributor pricing.
Meets regularly with distributor enforcing and monitoring plans, programs and priorities.
Cultivates and maintains relationship/connection with key customers, recognizing strategic opportunities, establishing priorities and developing efficient, effective programs. On and Off premise Key Accounts will be assigned.
Achieves case volume and active account goals within annual operating plan.


Bachelor’s Degree in Business, or related field; or the equivalent combination of formal education and/or training.


Goal oriented with a minimum five (5) years CPG industry sales experience managing wholesalers and Trade Development calling on CA Key Accounts.
Demonstrated, strong key account customer relationships and ability to influence at this level
Proven track record building luxury brands with a distributor partner
Team leader, capable of planning, assigning and directing work cross-functionally
Ability to skillfully interpret and analyze sales trends and market intelligence to leverage business.
Proven business acumen: pricing, forecasting, budgeting, deal structures, possessing strong industry related written and math skills.
Demonstrated problem solving, negotiations and ability to close deals.


Self-motivated with the ability to prioritize, meet deadlines, and manage changing priorities.
Operates with integrity and established business ethics; upholds organizational values.
Excellent verbal communication with persuasive public speaking and presentation skills.
Professional, extremely organized, detail oriented and highly motivated; thrives in a fast-paced, cross-functional team environment.
Proficient in the use of a PC/Mac in a networked environment including MS Office products: Word, Excel, Outlook, PowerPoint, and internet browsers with demonstrated ability utilizing Diver, Nielsen, Trade Pulse. VIP knowledge a plus!


Valid driver’s license, with proof of valid automobile insurance and clean DMV.
Approximately 25% travel. Ability and desire to travel frequently by land and air for meetings, market visits and presentations. Must be able and available to work evenings, weekends and travel overnight.
Must be able to frequently lift and/or repetitively carry and move, push and/or pull up to 40 pounds to stack wine cases and occasionally lift and/or move up to 25 pounds.
Wilderton LLC is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

Job Type: Full-time

Compensation - Base Salary: $90,000.00 - $110,000.00 per year + up to $30,000 bonus potential


401(k) with match
100% Company paid Health insurance
15 Days Paid time off = Holidays

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Additional Information:

Job Posted:
Wednesday, November 15th
Type of Work:
Full Time
Job Category:
Job Level:
$11O,OOO.OO ‍−‌ $14O,OOO.OO Health Ins, 401k with match, 15 Days PTO,

Contact Information:

Wilderton LLC
Brad Whiting