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Job Description:

Opici Wines & Spirits, a fourth-generation importer and producer, has an exciting career opportunity for an Area Manager based in Northern California. The position will support sales in Northern California and Nevada. This role is tasked with growing the Opici Wines & Spirits business by maintaining existing customers, identifying and recruiting new customers including regional accounts, increasing product placements, identifying new target accounts, and building and enhancing brand equity in the market.

•  Promote and sell all Opici Wines & Spirits brands to meet and/or exceed company sales quotas, while also identifying sources of new business opportunities.
•  Maintain existing accounts within distributor network.
•  Schedules and leads effective wholesaler sales meetings involving all levels of management; coordinates monthly meetings with wholesaler sales teams.
•  Work directly with Director of Sales and Marketing teams.
•  Establish and maintain a long-term growth strategy with key wholesale and/or distributor contacts.
•  Increase market share via targeting and opening new accounts, as well as increasing sales to existing accounts.
•  Be an active member of the wine community through frequent and positive interaction with key buyers through account calls, event participation, and social media engagement.
•  Work several nights per week and some weekends visiting on premise accounts to make presentations and secure placements.
•  Work independently in the market building on already established account relationships while forming and nurturing new relationships in both the on premise and off premise channel of trade.
•  Manage point of sale (POS) and marketing materials needed for accounts, orders sales tools to ensure a timely and effective market execution.
•  Educate distributors and accounts on products as well as merchandising standards.
•  Conduct wine tastings, participate in trade shows and consumer wine events with, and/or independent of, our distributor network.
•  Provide updates on sales accomplishments, successes, and market activities.

•  Bachelor's degree with emphasis in Sales and Marketing, Business Administration, or related field strongly preferred.
•  3 to 5 years of wine industry experience as a supplier and/or distributor representative with a proven track record in sales.
•  Ability to understand and apply market intelligence, including, but not limited to IRI, Nielsen, et al to execute outlined sales strategy; read, evaluate, and comprehend sales and marketing reports, analysis, and trends.
•  Excellent verbal and written communication skills.
•  Proficient in developing and managing fiscally sound pricing strategies.
•  Excellent PC skills in MS Office Suite, including Outlook, Power Point, Excel and Word.
•  Possess valid driver's license (with an acceptable driving record), auto insurance and vehicle.

•  Must be able to work and/or travel nights and weekends.
•  To travel out of state (or internationally) if needed.
•  This is a remote position that requires working out of a home office.
•  Must be able to lift 40Ibs

•  Must maintain an acceptable driving record.
•  Employee must comply with all federal, state and local laws and regulations which govern the alcoholic beverage industry and always maintain the highest ethical business standards and fiduciary duty on behalf of the company, as well as our customers.

The candidate must be aware that the job involves distribution of alcohol beverages and recognize that the company in no way encourages excessive or unnecessary drinking of alcoholic beverages while exercising the duties of this job.
Please note this job description is not designed to cover or contain a complete listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, or activities may change at any time with or without notice.

Opici Wines & Spirits offers competitive base compensation, performance bonus, and benefits package including medical, dental, vision, life, and disability insurance, matching 401(k) and paid time off.

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Additional Information:

Job Posted:
Thursday, November 2nd
Type of Work:
Full Time
Job Category:
Job Level: