Position Title: San Juan Vineyard Brand Manager
Reports To: General Manager
Location: Friday Harbor, WA
Employment Type: Full-Time, Exempt

San Juan Vineyard is located on San Juan Island and is the only operating winery on the island producing estate-grown wines. Founded in 1996, the winery is known for its award-winning white varietals, Siegerrebe and Madeleine Angevine, grown in Washington State’s coolest-climate wine region, the Puget Sound AVA.

Operating from a restored 1895 schoolhouse, San Juan Vineyard is a destination for both locals and visitors. The tasting room offers guests an approachable wine experience supported by live music and seasonal events. From May through September, the winery hosts a popular Saturday evening music series on the estate.

The Brand Manager is the on-site leader of the guest experience and the face of San Juan Vineyard. This hands-on role combines hospitality, sales, wine club management, event execution, and local wholesale distribution, with part-time seasonal support during the busy May–September season.

Working closely with the General Manager, the Brand Manager executes tasting room, membership, wholesale, and event initiatives to ensure strong service standards, meet revenue goals, and build long-term customer loyalty. The General Manager sets strategic direction and financial goals, while the Brand Manager owns day-to-day execution and results.

Schedule

•  Full-time, five days per week, including weekends during the May–September music season
•  Typical schedule during peak season is Thursday–Monday (Tuesday/Wednesday off); slower season may shift to Tuesday–Saturday
•  Occasional evening hours required during Saturday Music Series dates and select winery events
•  Weekly local deliveries are included during regular working hours

Key Responsibilities

Guest Experience & Operations
•  Lead tastings, concierge service, and private appointments with a personalized approach
•  Oversee daily tasting room operations, ensuring service standards, compliance, and smooth execution
•  Hire, train, and coach seasonal and part-time staff
•  Maintain accurate POS systems, tasting menus, and wine pricing
•  Monitor sales performance and implement strategies to meet revenue goals

Wine Club Management
•  Serve as the primary contact for wine club members
•  Coordinate club shipments and manage will-call orders
•  Process membership changes, payment updates, holds, and cancellations
•  Draft member communications, release announcements, and event invitations
•  Track retention and engagement metrics

Local Wholesale & Deliveries
•  Manage weekly deliveries to local restaurants, retailers, and grocery accounts
•  Maintain strong trade relationships and brand presence in the local market
•  Track wholesale performance and communicate updates to the General Manager

Music Series & Events
•  Oversee the May–September Saturday Music Series
•  Book and manage bands, coordinate staffing, and oversee event execution
•  Execute winery and private events, including member releases and community gatherings
•  Manage event budgets and vendor coordination

Financial, Marketing & Administrative Support
•  Track and report revenue across tasting room, DTC, membership, wholesale, and events
•  Reconcile deposits and maintain accurate financial records
•  Monitor inventory and coordinate transfers as needed
•  Partner with the Marketing Manager on campaigns, promotions, and social media
•  Maintain accurate e-commerce listings and event information
•  Manage the general brand inbox with timely, guest-focused communication

Qualifications

Required
•  3–5 years of experience in wine, hospitality, or DTC-focused brand management
•  Strong hospitality instincts and a guest-first mindset
•  Proven success driving sales, memberships, and repeat visitation
•  Experience leading part-time or seasonal teams
•  Confident communicator comfortable hosting tastings and events
•  Event coordination experience, including entertainment booking and budgeting
•  Ability to work evenings and weekends during the May–September Music Series
•  Ability to perform physical tasks typical in a tasting room environment

Preferred
•  Experience with digital marketing, e-commerce, or CRM systems
•  Familiarity with the San Juan Islands tourism or local wholesale market
•  Wholesale or delivery logistics experience

Compensation & Benefits

•  Salary: $60,000–$75,000 annually, commensurate with experience
•  Bonus: Up to 10% of base salary based on sales, membership growth, and event performance
•  Benefits: Health insurance, 401(k) with match, wine allocation, and employee discounts
•  Schedule Notes: Full-time, including weekends, with occasional evening hours during the music season and winery events