Established by Bill Foley in 1996, Foley Family Wines & Spirits (FFWS) is a portfolio of highly acclaimed wines and spirits from some of the world's greatest estates. The company owns more than 25 wineries and distilleries, each with its distinct style, legacy, and approach to hospitality.
Role Summary:
The Event Manager will be responsible for planning, coordinating, and executing a range of events at the winery. This role requires a creative, organized, and customer-focused individual who can manage all aspects of event logistics while ensuring that each event reflects the winery's brand and mission. This role will be responsible for meeting and exceeding sales goals, upselling and cross-selling services across all FFWS businesses and properties and delivering exceptional experience for clients.
**This role will be based at one of our Sonoma County wineries in Kenwood or Healdsburg, depending on where the individual resides. **
Roles and Responsibilities:
• Work collaboratively with members of all Foley companies and properties
• Develop and implement strategies to drive revenue for event
• Set, track, and achieve sales goals for event bookings and related services
• Meet with clients to understand their event needs, preference, and budgets
• Provide expert recommendations and creative solutions tailored to each client's vision
• Cross Sale between all Foley companies and properties
• When necessary, must be able to work a flexible schedule including evenings, weekends, and holidays
• Track event expenses, ensuring accurate billing and invoicing.
• Lead the on-site coordination for winery events, ensuring smooth operations and troubleshooting any issues that arise.
• Supervise staff, vendors, and volunteers, ensuring high standards of service and guest experience.
• Ensure that all details of the event align with the client's expectations and the winery's brand standards.
• Manage the vendor timeline and coordination to ensure timely delivery of service, including but not limiting floor plans, rentals, permitting, staffing, and all logistics as needed.
• Achieve and exceed monthly and annual sales targets
Knowledge, Skills & Abilities
• Must be proficient with Microsoft Office Suite
• Knowledge of wine club and customer loyalty programs is required
• Knowledge of food and beverage operations and service delivery is required
• Excellent customer service and interpersonal skills
• Strong public speaking and presentation skills; must be comfortable in front of large and small audiences both virtually and in person
• Possess versatility, flexibility, and a willingness to work with constantly changing priorities with enthusiasm
• Proficient in computer, POS, CRM, sales analysis and reporting
Education & Experience
• Bachelor's Degree or equivalent related experience is required
• Must be at least 21 years of age
• Minimum five years' experience managing events in winery or hotel industry is required
Company Core Values:
• Teamwork - Be a Spirited Partner
• Commitment - Crush Every Day
• Quality - Good vs. Grape: It's All in The Details
• Integrity - It Takes a Community
• Safety - Tend the Vines
• Entrepreneurship - Love the Wine You're With
• Fun! - Smile! You Have Purple Teeth!
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FFWS has expanded its portfolio significantly since its founding, now including such storied brands as Chalk Hill Estate Winery, Sebastiani, Roth, Banshee, Ferrari-Carano, Chateau St. Jean, and Lancaster in Sonoma County; Merus, Silverado, and Foley Johnson in Napa Valley; Lincourt, Firestone, and Foley Estates in Southern California; Chalone Vineyard in Monterey County; Four Graces and Acrobat in Oregon; and Three Rivers in Washington. Foley Family Wine & Spirits import wines include Lucien Albrecht in France, Nieto Senetiner in Argentina, and 14 wine brands spanning three of New Zealand's most acclaimed winegrowing regions: Marlborough, Central Otago, and Martinborough. The growing global spirits portfolio includes Minden Mill Distilling, Charles Goodnight Texas Straight Bourbon Whiskey, New Zealand's Lighthouse Gin, El Mexicano Tequila, The Loch Lomond Group in Scotland, Two Stacks Irish Whisky and Killowen.
Foley Family Wines & Spirits provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, veteran status or any other characteristic protected under federal, state or local law.
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