Responsibilities
Develops and executes strategic business plans to drive sales and profits of the Wine Club, Direct (email) and Digital channels.
Implements industry best practices to maximize onsite conversions.
Leads hospitality initiatives, trains and inspires hospitality staff, and influences on-site marketing to drive significant growth in Club Membership.
Retains and increases lifetime value of existing club members through engagement, consistent follow-up, and outstanding customer service.
Works with Hospitality, Brand Marketing, and DTC Creative teams to create Member specific e-mails, Member events, marketing materials, and exclusive packages that drive revenue, acquisition, and retention.
Uses data insights, experience, and feedback to develop strategic Club offerings that drive increased Membership.
Regularly reports progress and business growth using relevant metrics and adapts strategy to enhance future growth.
Manages Concierge team to deliver exceptional customer service to retain customers, drive additional sales, and loyalty.
Manages flawless execution of Wine Club shipments and other recurring shipments.
Provides forecast for future Wine Club shipments.
Works with Concierge, Customer service team, and Compliance team to address any compliance issues for shipments.
Works with E-commerce and Web team to ensure Club offering is updated and communicated effectively.
Continuously strategizes and develop best in class Club Member benefits and offerings.
Is willing and able to host both in person and virtual wine tastings for Club members as required by the business.