As the Market Manager for Metro New York, you'll take the lead in understanding the local market and building strategies that drive growth in market share and sales. You'll focus on maintaining strong, personal relationships with key accounts—whether on-premise or in retail—by showcasing Avaline’s portfolio of wines, ensuring our brand's story and quality are front and center.

What You’ll Do

Independently manage Avaline’s Metro NY territory with a 60% on-premise and 40% off-premise focus
Build and maintain strong relationships with key buyers to drive sales, menu placements, and shelf visibility
Work autonomously, as well as collaboratively with distributor teams and Avaline partners, to drive growth and execution, maintain accountability to KPIs, and deliver results across the territory
Own and execute territory-level sales strategy, from goal setting to performance tracking
Launch new items and LTOs with confidence, ensuring a strong in-market presence
Use tools like iDig, SGWS Compass, and internal dashboards to analyze performance and inform future strategy
Lead trainings, tastings, and events with retail staff, restaurant teams, and consumers
Ensure consistent execution of POS, promotional materials, and brand standards across key accounts
Act as a proactive problem solver and brand ambassador, bringing energy, insight, and ownership to every interaction

Who You Are

Strong communicator with top-tier organizational skills and attention to detail
Naturally collaborative, self-starter, and able to work independently in the field
Analytical thinker who can use data to inform decisions and strategy
Comfortable managing multiple priorities in a fast-paced environment
Wine education (WSET or CMS) is a plus, but passion for the category is a must

Qualifications

3 to 5 years of experience in the wine and spirits industry
Deeply connected in the NYC on-premises scene with strong existing relationships in key image accounts
Proven ability to launch products, build distribution, and grow sales within budget
Proficient in Microsoft Office (Excel, PowerPoint, Word
Bachelor’s degree or equivalent experience preferred
Experience working with and managing distributor partners
Based in the NYC Metro area with the ability to be in the market 4 or more days per week

Compensation and Benefits

The Market Manager, NY role offers a starting salary of $80-110K Base + Bonus. Benefits package includes Medical (90% employer contribution), Dental (75% employer contribution), Vision (75% employer contribution), Share Options, Unlimited PTO, 18 paid holidays, Car Allowance, Product Allowance, Electronics Allowance, HSA/FSA, 401k, Paid Parental Leave, Life & Disability Insurance, Company-sponsored WSET Certification, Employee Discounts and much more!

Avaline is an Equal Opportunity Employer. We actively seek to create a diverse work environment and we encourage candidates from all backgrounds to apply. Selection for roles will be based solely on job-related qualifications and abilities, and discriminatory practices are prohibited at every level of the organization.