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Marketing Director

Bespoke Collection

Napa, CA

Job Description:

Position Title: Marketing Director
Position Status: Full time, Salary position
Reports to: Company President
Supervisory Responsibility: Marketing Team and Vendors

Core Responsibilities
The Marketing Director is charged with developing and implementing results-based marketing/tactics strategies that directly support the business’ performance objectives. With a focus on increasing customer and partner loyalty, activities include—CRM marketing to the company’s multiple sales channels (private client and wholesale) via print, email and event marketing campaigns. Additionally, they must be a leader in creative design process, public relations efforts, website/content management/SEO and ecommerce optimization. Success will be achieved by consistently establishing and monitoring KPI’s for all demand generation efforts, providing ongoing reports to company principals and team members. With a growing collection of brands, the marketing director is the leader in determining what programs to emphasize and de-emphasize for departmental efficiency and revenue optimization.

Education/Experience Requirements:
-B.A./B.S./M.B.A. in marketing/communications preferred
-5-7 years marketing experience with a premium winery or consumer packaged goods company preferred

Technology/Computer Proficiency:
-Microsoft Office Suite
-Web based CRM platforms such as and Exact target
-Core understanding of systems integration between client/server and web based platforms
-Ability to analyze and report on Google Analytics and all established KPI’s for sales/marketing channels
-Understanding of social marketing and its trending as a resource for client acquisition, retention, loyalty
-Basic knowledge of Adobe Illustrator and/or Adobe Photoshop

Core Qualifications & Skills
-Graphic design background preferred but not required
-Strong understanding of creative writing process to influence clients and partners
-Ability to take projects from concept to production
-Self motivated with the ability to multi task numerous priorities
-Exemplary interpersonal communication skills
-Team player with enthusiastic outlook and creative mind
-Ability to provide consistent analysis of what initiatives provide the greatest ROI
-Valid CA Driver’s license

Physical Requirements
-Must be able to lift up to 50 pounds and work standing/walking for extended periods of time

Non essential Duties & Responsibilities
The above information is representative of the work performed in this position, however it is not all-inclusive. The omission of a specific duty or responsibility does not exclude it from the position if the work is similar or related to the essential duties and responsibilities.

Additional Information:

Job Posted:
Monday, July 14th
Type of Work:
Full Time
Job Category:
Salary Information: