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Market Manager- Missouri, Kansas & Nebraska

Moët Hennessy

Saint Louis, MO

Job Description:

MISSION STATEMENT

Establish and deliver in-market executions of luxury brand, portfolio and company strategies in order to grow volume and profit across assigned market and throughout distributors

MAIN RESPONSIBILITIES

In – Market Execution:
-Develop and maintain the highest quality standards of retail executions in order to deliver annual targets
-Manage distributor team(s) to ensure flawless execution and maximum effectiveness of market activities (POS, feature & display activities…)
-Maximize brand growth opportunities within across all market segments
-Ensure fact/need based selling tools/techniques are developed and used
-Ensure effective pricing strategies are set and aligned across value chain
-Oversee POS, feature and display activities to ensure flawless execution and maximum effectiveness Develop, oversee and monitor sales & depletion goals within assigned market to ensure targets are met
-Ensure quality of brand mix, inventory, size mix and market pricing are set to drive short and long term growth and profitability within assigned market
-Ensure market goals are linked to brand and Company priorities
-Use sales systems to develop metrics, gauge progress and measure successes and to identify opportunities for growth
-Develop relationships with key/high image accounts (visit regularly; monitor and give feedback on competitive activity)
-Survey the market regularly (4x/year)
-Maximize brand growth opportunities within all channels and key sub-channels (On-premise, off-premise, multicultural, casino, LGBT etc…)
-Allocate time, financial and human resources against opportunities within the market place
-Direct menu, back bar, POS, display, shelving, cold box and other merchandising standards to ensure best in class execution while maximizing effectiveness during key selling periods
-Know the competitive landscape and their core activities
-Monitor in-market activity to develop proactive market plans that maximize visibility, brand value and minimizes competitive growth
-Perform program analysis to determine market effectiveness and return on investment
-Leverage all media and brand sponsored PR and events for maximum value


Distributor Management:
-Ensure preferred supplier status with distributors, agencies, retailers, business partners within assigned market
-Provide clear direction to distributors in order to achieve brand and Company priorities
-Participate regularly in Distributor work-withs
-Sets, tracks and evaluates goals for Distributor, based on brand/market priorities
-Train and assess Distributor Sales force, ensure sales force understands all in store objectives by brand
-Plan and manage budgets (DPP, Sales Promo…)
-Conduct quarterly business reviews with distributor GMs and Senior Management
-Conduct monthly planning sessions with distributor Senior Management
-Use internal and external resources to identify and capitalize on market opportunity
-Conduct mid month and quarterly business reviews to benchmark progress against qualitative and quantitative goals
-Regularly participate in distributor market visits to ensure market execution is at or above standard
-Plan and review DPP to ensure proper channel allocation and maximum program effectiveness. DPP must be reviewed and reconciled monthly and quarterly.


Strategic Platform:
-Participate in the brand planning process; oversee development and execution of regional and market-based brand objectives
-Monitor flow of activities required to achieve brand priorities for assigned market
Planning;
-Work closely with RMM’s to ensure annual market plan is established, executed and reconciled quarterly
-Ensure resource allocation supports brand and market/channel opportunity
-Review monthly forecast and update VP of sales with negative and positive variances
Pricing:
-Develop and execute MH price structures to ensure profit maximization while maintaining proper brand and competitor index relationship
FTT/DPP Management:
-Work closely with RMM’s and Finance Director to ensure DPP/FTT is allocated and managed in accordance to brand strategy and contracted rates
-Formal reconciliation should be performed quarterly in conjunction with director of Finance and appropriate distributor personnel

Leadership:
-Manage overhead and T&E budgets
-Share best practices across Region/Sales team
-Develop, control & evaluate A&P budget spend for assigned market


QUALIFICATION, EXPERIENCE & SKILLS REQUIRED:

Education: Undergraduate Degree

Languages: English

Skills: 6-8+ years business experience in a Sales leadership role, in a Sales & Marketing environment and within the Beverage Alcohol Industry. Prior experience in consumer products preferred. Strong leadership and communication skills. Strong system and management skills. Strong knowledge of sales techniques and distributor network. Solid interpersonal and communication skills. Must be able to work with all levels of the organization and must be able to adapt to various work styles.

Additional Information:

Job Posted:
Monday, July 14th
Type of Work:
Full Time
Job Category: