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Mt. Beautiful Winery Retains Munson Marketing for Ongoing Marketing & Communications Services

Posted on June 07, 2021

Korinne Munson has over two decades of experience in the wine & spirits industry and has worked with still and sparkling wines from around the world, as well as Scotch. In the New Zealand category specifically, she worked on Cloudy Bay, Marlborough for eleven years, most recently as Director of Communications & Digital for the wines group at Moet Hennessy. Through Cloudy Bay she also became involved with the Complexity NZ campaign to promote New Zealand Pinot Noir. After Moet Hennessy she moved to the Bay Area to work as Director of Communications at the Napa Valley Vintners, where she reconnected with Robert Watkins (CEO Mt. Beautiful).

She had previously worked with Robert for three years, as it was Robert who recruited her to move to California and be the Director of Marketing at J Vineyards, while he was the V.P. of Sales & Marketing there.

During her time at J, Korinne became an active member of the Russian River Valley Winegrowers – promoting the wines of the region. Korinne now works closely with Robert and his Mt. Beautiful team on all strategic messaging, marketing & communications projects including events and cross-marketing partnerships, digital & social content, media relations, trade & consumer education.

Coming from a Champagne background and having lived in the Russian River Korinne is partial to Pinot Noir and lighter-bodied aromatic whites, which is exciting because Mt. Beautiful wines are exactly the type of wines she drinks at home. She is a graduate of Boston University with a master’s degree in journalism, and recently went back to school for an additional degree in Digital Marketing at UC Berkeley.

Mt. Beautiful wines are not only different from most New Zealand wines by way of their North Canterbury location; they also differ in style. The Pinot Noir, Sauvignon Blanc, Chardonnay, Pinot Gris, Riesling & Rosé embrace a more restrained approach, with harmony and balance.

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