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Zepponi & Company Advises Booker Wines on Strategic Investment from Constellation Brands

Posted on July 16, 2020

Santa Rosa, Calif., July 16, 2020 - Zepponi & Company, the leading beverage alcohol merger and acquisition advisory firm, served as the exclusive financial advisor to Booker Wines, a portfolio of high-growth Paso Robles-focused wine brands, in connection with negotiating a strategic investment from Constellation Brands, Inc. (NYSE: STZ)  Led by its dynamic founder, Eric Jensen, Booker Wines has established itself as an icon in Paso Robles with its luxury portfolio of award-winning wines.  The strategic investment from Constellation Brands will be used to further accelerate the growth of the Booker Wines portfolio, including in the areas of sales and marketing support and increased distribution for its My Favorite Neighbor and Harvey & Harriet wines.  For further details on the transaction, please click here.  

Constellation Brands’ investment highlights the increasing prominence of Paso Robles as a world-class wine region and its rapidly rising status among wine consumers.  Zepponi & Company has been active in Paso Robles and the surrounding area for much of the last decade, having served as the advisor to the owners of Four Vines, Eberle Winery, the former Five Rivers winery facility, Chronic Cellars, Robert Hall Winery, Niven Family Portfolio of Wines, and now Booker Wines.  Zepponi & Company expects interest in the Paso Robles and greater Central Coast area to continue to increase as the region draws greater attention from larger domestic and European-based wine companies.


Zepponi & Company is the leading global mergers and acquisitions advisory firm dedicated to the beverage alcohol industry and continues to be the most active advisor in the North American wine sector.  The firm has served as the financial advisor on numerous transactions involving ultra-premium and luxury beverage alcohol brands and assets, including the Bib & Tucker, Mastersons, and Ransom spirits brands, as well as the Diamond Creek, Pahlmeyer, Orin Swift, Meiomi, Patz & Hall, and Penner Ash wine brands and assets.  Additionally, Zepponi & Company has advised some of the industry’s largest beverage alcohol companies, including Constellation Brands, Ste. Michelle Wine Estates, Diageo, Jackson Family Wines, F. Korbel & Bros., and King Estate.  The firm has offices in Santa Rosa, California and Portland, Oregon.  For more information, please visit

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