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ProWein Goes City: Diverse Program for Gourmets and Wine Lovers

Posted on February 19, 2020

When ProWein, International Trade Fair for Wines and Spirits, returns from March 15 – 17, 2020, 6,900 exhibitors from 64 nations and 60,000 trade visitors from around the world will come together in Düsseldorf, Germany - renewing Düsseldorf's status as an attraction for gourmets, wine lovers and world explorers alike. As in past, the "ProWein goes city" initiative will offer visitors food, culture and entertainment in the city beyond the business at the fairgrounds. Organized by Messe Düsseldorf and the trade association Destination Düsseldorf, “ProWein goes city” will consists of about 100 events between March 12 and 17.

Each day after the wine trade fair ends, wine professionals and consumers are invited to turn Düsseldorf’s historic old city — famously a stronghold for the distinctive local Alt beer — into a wine metropolis. “This program was originally focused solely on end consumers, who are the ones who ultimately buy the bottles. Yet at some point over the 14 years that we've been organizing ProWein goes city, we realized that our exhibitors and trade fair visitors would also very much appreciate these events and the truly sparkling atmosphere of the city," explains Michael Degen, Executive Director at Messe Düsseldorf.

55 different restaurants, hotels and specialty retailers will take part in this year's program. There are many highlights for every taste and preference. For example, gallery fans can view remarkable modern South African art while enjoying a glass of wine from the Cape Winelands. Düsseldorf singer “Fräulein Schellack” will play a selection of well-known hits from the 1920s on her gramophone at a champagne tasting to celebrate the 100th anniversary of Champagne A.R. Lenoble. Interior design specialist smow will seat guests amidst their high-quality design classics at an extraordinary wine dinner moderated by wine entertainer Björn "BJR Le Bouquet" Bittner.

The Leonardo Royal Düsseldorf will offer an entertainment program in addition to the gala buffet with wine tasting: the master exam for the Leonardo winegrower certificate awaits the guests as well as, for the first time, the election of the Leonardo Wine Queen. The Café de Bretagne will prepare a special "sweet meets salty” menu with three different sweet wines paired with oysters.  Another notable newcomer to the program is a Düsseldorf institution: En de Canon, which has just reopened after extensive renovations.  Winemaker and cellar master Herbert Engist and other winemakers will present their wines from the Kaiserstuhl region, accompanied by Baden delicacies.

Winegrowers from all the major European wine nations will offer their wines for tasting as part of ProWein goes city, as will numerous producers from overseas. Wine tastings with DJ or live music in a relaxed atmosphere round will help to wind down after a long day at the trade fair. The popular falstaff Big Bottle Party with 150 wine growers will be held again in the Stahlwerk.

Highlight "Wine and Travel"
Taste excellent wines, discover distant countries and experience cultural diversity: that promise is expected to draw more than just gourmets and wine aficionados to the Andreas Quartier for the ProWein goes city kickoff event on March 12. Winemakers from ten nations will present their fine wines, accompanied by international culinary specialties. Visitors can also look forward to exciting tourist presentations and information on numerous attractive destinations - from Switzerland to Malta and Australia.

For more information about the “ProWein goes city” program:

For further information on visiting or exhibiting at ProWein 2020, contact Messe Düsseldorf North America; Telephone: (312) 781-5180; E-mail:; Visit and


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