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G3 Enterprises Now Using EarthLabel™ Technology for Wet Strength Wine Label Applications

Posted on January 16, 2018

MODESTO, Calif. (January 16, 2018) – G3 Enterprises is now offering EarthLabel™ technology to the wine industry, an environmentally-friendly label alternative to the traditional weld label construction. This new offering is made possible by G3’s exclusive licensing agreement with Smart Planet Technologies for the distribution of EarthLabel technology to the wine industry.

EarthLabel technology is an affordable label option which offers superior wet-strength performance compared to traditional welded labels. EarthLabel may be used as an interior wet-strength layer and/or as an outer premium print surface layer complete with the same superior wet-strength benefits. Initially, G3 will pair the EarthLabel technology with its GTREE™ environmentally sustainable, high-performance wet-strength wine bottle label stock. In the near future, G3 will make EarthLabels available for other paper stock offerings.

“We are excited about this new exclusive offering of an eco-friendly option for the wine industry. Not only will EarthLabels be visually appealing to consumers, we know they will easily meet the needs of eco-conscious consumers and wineries,” said Mark Peters, Director of Operations for G3. He added, “We look forward to developing additional uses for the EarthLabel technology for future applications in the wine label market.”

GTREE has one of the greenest environmental footprints of any label stock currently offered. Manufactured from 100% post-consumer recycled fiber (100% PCW), the GTREE label contains true recycled fiber consisting of sorted office paper that has had at least one useful life before being recycled. The GTREE label paper is specially designed for increased resistance to water absorption, allowing GTREE to maintain its premium appearance and high quality print aesthetics even when exposed to ice bucket conditions for prolonged periods.

“It’s a powerful combination. EarthLabel technology paired with the GTREE line of paper stock will provide the wine industry with superior wet-strength, cost less, and use less plastic than traditional OPP-laminated wine labels,” said Chris Tilton, Chief Technology Officer for Smart Planet Technologies.

About G3 Enterprises:
G3 Enterprises is an industry-leading packaging manufacturer and logistics provider. G3 Enterprises leverages its wide breadth of expertise to help wineries by focusing on innovation, quality, and technical services for all of its clients. The company offers exclusive products and services in the following areas: custom and stock closures with a wide range of options; custom label printing; warehousing and third-party logistics services; transportation; full-service bottling (on-site and mobile capabilities); winery services; glass distribution; bottle etching and decorating; and comprehensive technical and lab services. G3’s unique competitive edge goes beyond its wide range of products and services offerings, and focuses on its experienced employees, who have accumulated knowledge across diverse businesses. The company has provided manufacturing value-added services such as pre-bottling line check-ups and set-ups. G3’s team specializes in oxygen management control in packaging components, including cork, cap, glass, box, single-serve, and PET keg, process modeling and optimization using advanced analytics, and provides consultation and testing for all of its packaging. For more information about G3 Enterprises, visit: or call 1-800-321-8747.

About Smart Planet Technologies:
Smart Planet Technologies is a materials engineering company focused on advancements in sustainability for the packaging industry. Through innovation, our technologies are focused to conserve precious natural resources and provide high quality, environmental alternatives to a wide variety of rigid, flexible, barrier liners, labels and other packaging applications.

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