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Zepponi & Company Advises on Sale of Bread & Butter

Posted on April 06, 2017

Zepponi & Company, a leading merger and acquisition advisory firm dedicated to the beverage alcohol industry, served as the exclusive financial advisor to the owners of Bread & Butter Wines ("Bread & Butter") in their sale of the brand to WX Brands.

Introduced in July 2013 via a partnership between Alcohol by Volume and Fior di Sole, Bread & Butter produces California Pinot Noir and Chardonnay varietal wines positioned in the fast-growing super premium ($12 to $15 per bottle) price category. The brand has consistently ranked as one of the fastest growing in the industry based on retail scan data, with a current year-over-year dollar volume increase of 139% for the 52 weeks ended February 25, 2017 (AC Nielsen Food and Liquor outlets). Minimalist packaging design and a clean style have helped Bread & Butter stand out within the increasingly competitive super-premium price category, despite the brand's minimal distribution in retail chains and limited sales outside of the East Coast.

WX Brands, formerly known as Winery Exchange, is the owner of more than 80 exclusive retail and proprietary wine, beer and spirits brands. The company's previous wine acquisitions have included Napa-based Jamieson Ranch, Paso Robles-based Chronic Cellars, and Our Daily Red preservative-free wine brands. Bread & Butter marks the company's largest wine brand acquisition to date.

Zepponi & Company is a leading global merger and acquisition advisory firm that is dedicated to the beverage alcohol industry, having been the most active advisor in the North American wine sector. The firm has served as the financial advisor on numerous transactions involving ultra-premium and luxury wine brands, estates and vineyards, such as Orin Swift, Meiomi, Patz & Hall, Kenwood Vineyards, Penner-Ash, Siduri and WillaKenzie Estate, and has advised some of the industry's largest beverage alcohol companies, including Constellation Brands, Ste. Michelle Wine Estates, Diageo, Jackson Family Wines and F. Korbel & Bros. For more information, please visit

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