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Amcor's Luxprem+ Premium Overcap for Spirits Wins Alufoil Trophy for Technical Innovation

Posted on April 12, 2016

Amcor is proud to have been awarded an Alufoil Trophy 2016 in the Technical Innovation category for LuxPrem+, an innovative overcap solution for premium spirits made from a special aluminium based material. Developed in-house by Amcor, the overcap’s intricate design features ensure that LuxPrem+ rivals the traditional tin overcap used by premium spirits brand owners. In addition to offering visual sophistication and on-shelf impact, LuxPrem+ opens smoothly and is reassuringly substantial once the bottle has been opened.

When designing the LuxPrem+ overcap, Amcor’s R&D team chose to use aluminium for a variety of reasons, including its material thickness, which offers the same easy open benefits as tin overcaps, as well as its excellent online crimping performance, which ensures a superior quality finish on the bottle. Plus, the aluminium allows for the printing of intricate designs to create a strong brand identity and visual impact. Using aluminium also offers economic advantages over tin.

Nicolas Freynet, General Manager of Amcor Flexible Capsules, stated: “Amcor Flexibles Capsules is delighted that LuxPrem+ has been recognised by the Alufoil Trophy 2016 jury to win such a prestigious award for Technical Innovation. While there were various challenges to overcome in the development of LuxPrem+, our customers are delighted with the result. It offers the same benefits as traditional tin caps and demonstrates our ability to meet their needs with breakthrough innovations.”

Louis Lindenberg, head of the Alufoil Awards judging panel and Global Packaging Sustainability director for Unilever, commented: “To take on the traditional tin overcap is a big challenge. The company has achieved a high quality alternative which stands out as a ‘better package’ and is finished to a high standard.”

As well as the Technical Innovation award for LuxPrem+, Amcor Flexibles won two further Alufoil Trophies. The company’s AluFix® Retort Pro membrane for Emmi’s ‘All in One Fondü’ topped the list for the Consumer Convenience award, while Formpack® Ultra, a new cold form blister product, triumphed in the Resource Efficiency category.

About Amcor Flexibles Capsules

Amcor Flexibles Capsules is a market leader specializing in the design and manufacture of overcaps and closures for wine, sparkling wine and spirits. Amcor Flexibles Capsules has plants in France, Canada, USA and Chile.

About Amcor Flexibles Europe, Middle East and Africa

Amcor Flexibles EMEA is a division of Amcor, the market leader and the world's largest supplier of flexible packaging. With 56 plants in 20 countries, we deliver innovative packaging solutions and provide enhanced quality products for the food, beverage, pharma, personal care, medical and industrial markets. Our award winning approach towards sustainability makes Amcor Flexibles EMEA the preferred partner for customers looking for responsible packaging solutions. For more information visit www.amcor.com.

About Amcor

Amcor (ASX: AMC) applies art and science to create responsible packaging solutions that enhance the products people use in everyday life. With global leadership positions in flexibles and rigid plastics packaging, Amcor continually innovates to find new and better ways to protect essential products such as food, beverage, pharmaceutical, medical, personal and household goods. Headquartered in Melbourne, Australia, Amcor employs almost 29,000 people worldwide and has operations across over 43 countries. For more information, visit www.amcor.com

About the Alufoil Trophy

The Alufoil Trophy is organised by the European Aluminium Foil Association. There are five categories – Consumer Convenience, Marketing + Design, Product Protection, Resource Efficiency and Technical Innovation. For 2016 there were 11 winners. All winning entries can be viewed at www.alufoil.org
 


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