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Awaken Your Senses With Enartis Vinquiry and Aroma Academy

Posted on November 12, 2015

Windsor, CA – 11/12/2015 – Enartis Vinquiry partnered with UK based Aroma Academy to bring the United States Aroma Recognition Training Kit Systems and Classes for wine and distilled beverages.

Following its tradition in providing the Wine and Alcoholic Beverages Industries with the most innovative technologies, from testing services and methodologies, to state-of-the-art additives for winemaking, Enartis Vinquiry has been an Industry reference for Sensory Training and Education.

With this partnership, Enartis Vinquiry will offer a comprehensive and targeted training program, from production to final consumer, including tasting room and hospitality staff, sales, brand ambassadors, and everyone that enjoys the pleasure of a well-crafted alcoholic beverage and wants to master it!

Starting in November 2015, Enartis Vinquiry will offer Aroma Recognition Training Kit Systems and Classes for Wine, Whiskey, Gin, Bourbon and Rum. During the second quarter of 2016, Beer Kits and Training will also be available.

José Santos, President and CEO of Enartis Vinquiry said “When I first learned about Aroma Academy I immediately knew that we had to be partners in bringing a high level of sensory training to the industry. Aroma Academy Training Kit Systems and Classes will allow a standardized and comprehensive training of the senses for all: from the consumer to everyone involved in the crafting of alcoholic beverages, promotion and sales.” Moreover, he said “The Aroma Academy team consists of specialists in the sense of smell who really know how it works and how it can be trained to recognize different aromas. This partnership will bring together two industries, the beverage and perfume industries, whose consumers’ decision process has one thing in common: Choosing the product they buy primarily based on the sense of smell!”

“Appointing Enartis Vinquiry as one of our Product and Training Partners in the US is a very exciting step forward”, said Kim Lahiri, International Business Development Manager and Head of Global Training for Aroma Academy. “Based on a mutual understanding of the importance of education within the Food and Drink Industry, Aroma Academy is searching for like-minded partners for whom the understanding of the importance of the sense of smell, delivering unique training systems and the wish to build long term relationships is imperative. José Santos and his highly successful team are the perfect link for Aroma Academy. They present an existing network of sales personnel and trainers with onsite Laboratory/Training facilities in Windsor, California. Enartis Vinquiry will be a formidable force launching the aroma kits with full training to their customers in November. We look forward to a long, fulfilling and very prosperous partnership with José and his team at Enartis Vinquiry. “

About Enartis Vinquiry:
Enartis is a world leader in premium enological coadjuncts designed to be of the highest quality and reliability. Enartis goes beyond the traditional concept of winemaking product sales through the integration of its yeasts, nutrients, enzymes, tannins, polysaccharides, gums and other materials into specific application strategies and protocols, together with knowledgeable technical support. With tailored solutions and subsidiaries on six continents, Enartis meets the needs of winemakers worldwide.

Enartis Vinquiry is the US subsidiary of Enartis. In addition to carrying the Enartis winemaking product line, the company provides analytical services to the wine and beverage industries. Enartis Vinquiry’s Windsor laboratory has ISO 17025:2005 accreditation which verifies the high quality of analytical services provided to its clients. The full-service laboratories have all of the equipment wineries need to supplement their in-house analyses. Not only does Enartis Vinquiry perform basic chemistry tests, it is able to carry out specialized analyses such as microbiological spoilage, TCA detection, fining trials, stability tests, the AWRI Tannin Portal, smoke taint analysis, distilled beverage testing and many more.

About Aroma Academy:
Aroma Academy is the global specialist in aroma solutions and training the sense of smell. Dr George Dodd heads the scientific team with his background as a Biochemist, Master Perfumer and Aroma Scientist. Aroma Academy has a unique training program which has been specifically designed to educate members of the Hospitality Industry, to aid Brand Ambassadors to deliver their marketing messages and to help the consumer master their route to expertise with their favorite beverages. With an extensive range of aroma kits including whiskey, gin, wine, beer, rum and bourbon, Aroma Academy has partnered with the likes of Bacardi, Pernod Ricard, Diageo as well as smaller craft distillers and brewers. Aroma Academy trains personnel to “Unlock their Sense of Smell” with Aroma Recognition, and then extend their Aroma Vocabulary before finally unravelling the complicated world of Aroma Profiling. Delivering a specific training technique using the aroma kits, the World of Aroma/Flavor profiles is revealed systematically in a manner that is both easy to follow and enjoyable to experience. Aroma Academy Product and Training Partners are authorized to give full training to clients through Master classes and Introductory sessions.

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