Innerstave Hires Lee Tatum as Managing Director, Sprits, to Help Distillers Improve Quality, Reduce Costs and Lower Environmental Impact
Innerstave has announced the appointment of Lee Tatum as Managing Director, Spirits, based in Louisville, KY. In his role, Tatum will manage the introduction of Innerstave’s innovative products and services to the spirits industry to help spirits achieve a range of flavors, aromatics, and texture through the use of oak, micro-oxygenation and Fiber Infused Technology.
Tatum brings nearly 30 years of experience in the Wine and Spirits Industry, including a long and successful 23-year career at Brown-Forman, where he held several important roles, such as VP, Director of Portfolio innovation, Chief of Staff to the CEO, Director of Business Development and New Brand Development, as well as a variety of additional executive positions. Most recently, Tatum was Managing Director for Kentucky Owl Bourbon.
“I am thrilled to be joining Steve and the Innerstave team in introducing these innovative products and services to the world of spirits. Innerstave has the potential to revolutionize the Spirits Industry, and I am excited to be at the cutting edge of this technology” Tatum said.
Tatum will work closely with Steve Dorfman, President, and Cody Ewers, VP Global Sales & Marketing to bring Innerstave’s innovative products and services to spirits producers around the globe.
Steve Dorfman added “I can’t think of an industry veteran more suited to lead our spirits business than Lee; his experience in the spirits industry perfectly matches our needs as we grow our overall business. This appointment ensures we have the right strategy in place to grow our company and brand – we’re excited to have Lee on board.”
For more than forty years, Innerstave has helped beverage producers around the world enhance the color, mouthfeel, structure, and aromatic complexity of their beverages through oak barrel alternatives and advice on how to use them. Winemakers, Brewers and Distillers the world over have used our products and services for decades to improve their products as well as reduce new barrel expenses by taking wood to their beverages rather than their beverages to wood.
Today Innerstave combines a range of services and products beyond our line of oak barrel alternatives to include Accuro Micro-oxygenation devices and Fiber Infusion Technology.
In the Spirits world, Innerstave has developed a proprietary strategy for rapid aging young make using a combination of micro-oxygenation and new oak barrel alternatives. This process has been proven to accelerate the natural reactions that occur in barrel over many years to replicate years old whiskey aged in barrels in a matter of weeks. Innerstave’s system also allows custom oak packs to further control the end flavor profile, which drives intense brand differentiation in the very much saturated whiskey marketplace.
In this way, Innerstave’s Oak Complements help beverage producers reduce their environmental impact, lowers costs of production, and increases the amount of consistency, quality, and control for the beverage professional.
In 1979, Innerstave was created by one simple idea: build a system to replenish premium wine oak barrel flavors without needing to purchase new barrels every year. The company is responsible for an entire industry of new barrel oak alternatives, also known as oak adjuncts, oak alternatives, oak add-ins™, oak integration systems, oak infusion products and oak complements.
Visit their website to learn more at www.innerstave.com or call them for more information at (707) 996-8781.