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Woodward Canyon Announces Promotion of Jordan Dunn-Small to General Manager

Posted on August 05, 2021

Lowden, Wash., Aug. 5, 2021 –Woodward Canyon is excited to announce the promotion of Jordan Dunn-Small from Director of DTC Sales to General Manager. Jordan is the daughter of founders Rick Small and Darcey Fugman-Small. She has been working at Woodward Canyon for seven years and has served as Director of DTC Sales since 2018.

Jordan grew up working at the family business during summer breaks and event weekends. Prior to officially joining the Woodward Canyon team in 2013, Jordan spent time working for the Walla Walla Valley Wine Alliance, Tertulia Cellars, and Long Shadows Vintners.

Jordan’s brother, Sager Small, is Vineyard Manager for Woodward Canyon Estate Vineyard and is also actively involved in sales and marketing for the winery. Rick and Darcey will move out of day-to-day operations but will continue to work on small projects, attend special events, and help mentor the next generation. They also continue to serve on the Board of Directors.

“Having grown up in the wine industry and seeing all of my parents’ hard work, it’s an honor to be entrusted with the legacy of our family business,” said Jordan. “My brother and I look forward to continuing in our parents’ footsteps while also bringing a new perspective to the business.”

Woodward Canyon and the Small family have worked on strategic and succession planning over the last 10 years to ensure a smooth transition in family leadership for the winery that was founded in 1981 and is celebrating its 40th anniversary this year.

“Darcey and I could not be more pleased that Jordan and Sager both chose to return to Walla Walla and the family business,” said Rick. “We are excited to watch them build on what we started forty years ago and take it to a new level.”

About Woodward Canyon

Founded in 1981, Woodard Canyon is the second oldest winery in the Walla Walla Valley. A pioneering Washington State winery, Woodward Canyon is known for producing consistent, age-worthy Cabernet Sauvignons. An independent, multigenerational, family owned and operated winery, Woodward Canyon sustainably farms 41 acres of Estate Vineyard in the Walla Walla Valley and sources grapes from some of the state’s most celebrated vineyards. Woodward Canyon’s tasting room is open daily, and wines are distributed both nationally and internationally.

Region: Washington
Job Function: President/Owner/GM

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