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Azur Associates M&A and Business Consultancy Growth Continues, Adding Financial Professional Tracy Baron Garcia

Posted on July 07, 2021


NAPA, CA, July 7, 2021  - --   Pat DeLong, founder of Napa Valley-based Azur Associates fine beverage advisory firm announced the addition of Tracy Baron Garcia to the team as Vice President, Finance & Strategy.

“Since we started our consultancy just two years ago, we’ve seen a tremendous demand for our services. Azur’s broad-based advisory solution is unmatched in the fine beverage space, offering strategic advisory, M&A, route-to-market planning, data insights and more,” says DeLong. “With our desire to continuously improve our services and help more companies achieve their goals, it was time to bring another well-versed team member on board.”

Tracy has over 20 years of finance experience, working most recently for Far Niente after her tenure at Ste. Michelle Wine Estates. Prior to entering the wine industry, she served as an advisor to ultra-high net worth individuals and Fortune 500 clients at Northern Trust Corporation, a premier financial services provider in Chicago. DeLong remarks, “Tracy’s passion for helping clients, along with her obvious financial expertise, adds a great deal to the group and our capabilities.”

In addition to founder Pat DeLong, seven other members now comprise Azur Associates, each with their own area of senior-level operational experience -- Ed LeMay (wholesale route-to-market), Dale Stratton (strategic data and insights), Lisa Goff (DTC and brand marketing), Matt Parish (production), Dori Havner (financial planning), Danny Brager (consumer and category insights), and Tracy Baron Garcia (finance and strategy).

To learn more about the team and Azur Associates’ services, visit the website at or email

About Azur Associates

Azur Associates is the leading comprehensive fine-beverage advisory firm, partnering with clients to address their needs and achieve their vision through financial and strategic planning, mergers and acquisitions, business intelligence, and route-to-market plans. With extensive operational experience behind its team of associates, as well as its C-level advisors, Azur Associates brings a broad base of real-world advice and success to their clients.

Region: Napa & Sonoma
Job Function: Purchasing/Finance

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