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Miller Family Wine Company Welcomes Crystal McIntyre as National Sales Manager

Posted on April 01, 2021

 

March 31, 2021, Santa Maria, CA – Miller Family Wine Company, a division of the industry-leading Thornhill Companies, is pleased to announce the appointment of Crystal McIntyre as National Sales Manager.

A 20+ year wine industry veteran, McIntyre first launched her career with Jackson Family Wines/Regal Wine Company, where she quickly earned her way from Key Account Manager to Regional On-Premise Manager, to Vice President of Sales – Royal Wine Division, overseeing a team of 90 people. In 2012, she joined Fetzer Vineyards/Concha Y Toro as Division Vice President, Managing Director – West, where she recruited a new sales team and launched a new wine category through the 1000 Stories brand, all while repositioning the Fetzer and Bonterra brands. Most recently, McIntyre served as Vice President, National Sales Manager for Wente Family Estates, leading SGWS alignment and overall growth.

In the strategic role of National Sales Manager for Miller Family Wine Company, McIntyre will be responsible for spearheading wholesale efforts for both the Miller Family Wine Company and Bien Nacido Estates portfolios across the country. Doing so will entail overseeing both regional sales and national accounts, managing the nation-wide sales team, and the export and private label businesses, all while owning and evolving all of the company’s global distributor relationships.

“We are thrilled to have Crystal join our team as National Sales Manager,” says Nicholas Miller, Vice President of Sales and Marketing. “Throughout her extensive career, Crystal has consistently proven to be a highly skilled industry expert, effectively managing multiple markets while delivering record sales profits and growth year after year. In addition, she has ample experience leading a national team and brings a deep knowledge of national chains and accounts, each of which we deem critical to our overall growth plans. We are confident Crystal will be an essential element in the success of our company for years to come.”

About Miller Family Wine Company

Miller Family Wine Company is a division of the Thornhill Companies – the industry-leading umbrella brand of one of California’s premier winegrowing families, the Miller Family, who have been farming California’s Central Coast for five generations. The Thornhill Companies includes the prestigious Bien Nacido Estates and Miller Family Wine Company, which itself includes the management of acclaimed national branded wine labels, including Butternut, J. Wilkes, Ballard Lane, Smashberry, Barrel Burner, and Volunteer wines, control label brands for prominent retailers across the U.S. and the French Camp vineyard in Paso Robles. For more information on Miller Family Wine Company, please visit www.millerfamilywinecompany.com.

Region: USA
Job Function: Sales/Marketing

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