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The Wine Scholar Guild Announces New French Programs Director

Posted on February 22, 2021

The Wine Scholar Guild (WSG) is continuing to grow in 2021 with the addition of Vancouver-based sommelier Matthew Landry as its French Programs Director. 

This marks an exciting new chapter in the Guild’s evolution and growth.  Julien Camus, WSG President, comments

 “We had over 125 highly qualified applicants for this position. Matthew stood out for his energy, creativity, wine savvy and passion for all things French.  We are proud to now count him among our own.”

In his new role, Landry will take over the reins of the Guild’s French programming from Lisa M. Airey, WSG Director of Education. “It’s a bittersweet transition, states Lisa Airey, “I will miss my daily association and focus on the French wine industry, but this frees me up to work on other projects—and WSG never lacks for those!  I’m delighted that Matthew will take the baton. He is a man of many talents and a strong addition to the team. France is in very good hands.”

“Coming on board has been a dream come true for me,” Matthew Landry comments. “I’ve used the Guild’s programming for years. It’s an industry leader in education and its core values – making wine education accessible, enjoyable and inclusive – are dearly important to me.” 

Matthew Landry grew up in the Niagara region of Canada, where he began his long career in the hospitality industry.  He is a certified sommelier, freelance educator and wine importer. In 2019, he won the prestigious Best Sommelier of BC award. This spring will also mark the second vintage of Matthew’s own custom crush wine project in BC’s Okanagan Valley. 

About the Wine Scholar Guild: The Wine Scholar Guild ( is the leading provider of specialized certification programs on the wines of France, Italy and Spain for the professional development of wine industry members and committed students of wine.

Region: North America
Job Function: Sales/Marketing

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