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Mira Winery Announces Ed Thralls as President

Posted on January 14, 2021

For Immediate Release - NAPA, Calif. (January 13, 2021) – Mira Winery, which produces a limited amount of hand crafted, all-natural wines, each a singular expression of unique grapes, announced today that Ed Thralls is joining the team as President. The hiring follows the opening of Mira winery and hospitality house last fall on the 16-acre estate just south of Yountville in the heart of the Napa Valley.

“Ed has the one two punch of extensive wine business experience and in-depth understanding of high quality winemaking that will only accelerate the establishment of Mira as one of the world’s leading producers of fine wines,” said Jim “Bear” Dyke, Mira Proprietor. “Ed elevates an already exceptional team and I am thrilled he is joining us.”

Thralls came to Mira from Benovia Winery where he served as General Manager, driving Benovia’s high-growth consumer-focused business model and creating a world-class customer service reputation, directing all sales, marketing, hospitality, finance and business operations for the winery as well as production planning for the 72 acres of organically or sustainably farmed estate vineyards. Prior to that role, he served as the director of consumer sales & marketing Flowers Vineyards & Winery and Huneeus Vintners.

Mira recently announced they were incorporating the Western Hemisphere’s only wooden egg wine fermentation tank at their new winery in Yountville, CA as another component of their innovation and commitment to the highest quality wines. This unique vessel called “Ovum” by its creator, French cooperage Tonnellerie Taransaud, joins Mira’s custom designed hand-crafted tank cellar and adds an exciting new facet to Mira’s pure, terroir-driven winemaking.

Thralls holds a Bachelor of Science degree in Information Science from the University of Florida, an MBA in Finance from Georgia State University and brings more than 25 years of combined experience in both wine and financial technology industries. He studied winemaking at UC Davis and is a Certified Specialist of Wine (CSW).

The "Miracle" of Mira

In 2009 entrepreneur Jim "Bear" Dyke and winemaker Gustavo A. Gonzalez launched Mira Winery and began to produce limited production single vineyard 100% varietal wines that are interesting, balanced and a true reflection of their place, varietal, and season. Mira is the Latin root of miracle. Mira opened a new winery and hospitality house at 6170 Washington Street in August of 2019 and takes tour and tasting reservations by appointment only. For more information on Mira, please visit our website or follow us on Instagram and Facebook.

Region: Napa & Sonoma
Job Function: President/Owner/GM

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