Wente Family Estates announces promotion of Aly Wente to Director of Marketing.
Wente Family Estates announced the promotion of Aly Wente to Director of Marketing.
As part of a new alignment and focus for the country’s longest, continuously family-owned and operated winery, Wente Family Estates President Amy Hoopes states, “One of the reasons the Wente family has been in business for five generations is our ability to respond to a changing marketplace, be it varietal focus, innovative packaging, best practices in sustainability or finding new markets and audiences for our wines.”
Fifth generation family member Aly Wente has been promoted to Director of Marketing after joining the winery in 2019 following a four-year stint with Constellation Brands where she managed a portfolio of luxury and super luxury wines. In her new role, she will lead marketing efforts for the Wente Family Estates portfolio working closely with senior leadership, sales and cross-functional teams to ensure growth, alignment and focus for the brands across the portfolio: Wente Vineyards, entwine, Murrieta’s Well, Double Decker, Hayes Ranch, Ravel & Stitch, Angel’s Ink, Unsullied and the expanded portfolio of import wines including Bodega Cuarto Dominio and Blanchard & Lurton from Argentina.
Aly is also tasked with enhancing the customer experience on property, in the wine clubs and online, ultimately responsible for growing and accelerating ecommerce across the portfolio. In the short time she has been at the family business, Aly has contributed towards the launch of innovative packaging across Wente Vineyards core wines, introducing the first voice-app wine tasting experience on Google Home and Amazon Alexa devices, launching Wente Vineyards first wine subscription service and developing key brand strategies to bring Wente Vineyards to a new demographic of consumers.