Wente Family Estates Names Tyson Overton Chief Sales & Marketing Officer
Wente Family Estates iannounced the promotion of Tyson Overton to Chief Sales & Marketing Officer. As part of a new alignment and focus for the country’s longest, continuously family-owned and operated winery, Wente Family Estates President Amy Hoopes states, “One of the reasons the Wente family has been in business for five generations is our ability to respond to a changing marketplace, be it varietal focus, innovative packaging, best practices in sustainability or finding new markets and audiences for our wines.”
Overton has been with Wente Family Estates since 2014 in various sales roles, most recently as Executive Vice President & Chief Sales Officer. His new, expanded role as Chief Sales & Marketing Officer has him leading the global sales and marketing efforts for the company’s portfolio which includes 75 export markets, a large domestic footprint and ecommerce efforts. He will be charged with driving profitable growth through long term strategic planning, analyzing the competitive landscape, developing successful sales and marketing initiatives and leading the professional development of the team.
Before joining Wente Family Estates he was Vice President-International at 5.11 Tactical, a privately held company specializing in tactical/military gear, where he led international expansion including oversight of sales, marketing, operations and finance teams for the division. His prior wine industry background includes ten years at E.. & J. Gallo Winery where he held various sales and marketing roles in both domestic and export markets. “For more than 135 years the Wente Family have been leaders in the wine industry with a focus on quality, sustainability and excellence. I’m excited about this next chapter and my role in supporting the ongoing success and legacy at Wente Family Estates.”