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Joanne Schmidt Joins Scheid Family Wines as Area Sales Manager

Posted on October 20, 2020

Scheid Family Wines, based in Monterey County, California, is pleased to welcome Joanne Schmidt to the North Midwest Sales Team as the Area Sales Manager covering Illinois, Wisconsin, Minnesota and Iowa.

Schmidt joins the Scheid team with more than 14 years of sales management experience in the alcohol beverage industry. Prior to joining Scheid Family Wines, she worked for Gerard Bertrand, where she spent two years as the Midwest Regional Manager. She has worked in similar roles for Sokol Blosser Winery and Huneeus Vintners and has distributor experience working for General Beverage in Wisconsin.

Schmidt graduated from the University of Wisconsin – Milwaukee. She now resides back in Milwaukee with her family and is a certified health and lifestyle coach.

About Scheid Family Wines

Scheid Family Wines is a family-owned, estate-driven wine company founded in 1972. With 4,000 acres of sustainably certified vineyards located in Monterey County, California, and an innovative luxury level winery, Scheid Family Wines is fully integrated to bring high quality estate grown wines to the marketplace. Scheid’s winery and bottling operations are powered by 100% renewable wind energy generated by a 396-foot tall wind turbine, which also supplies energy to many homes in the local community. The Scheid Family Wines globally distributed portfolio includes Scheid Vineyards, Sunny with a Chance of Flowers, Ryder Estate, District 7, Ranch 32, Metz Road, VDR and Stokes’ Ghost. Scheid Family Wines also produces many regionally distributed brands for specific clients and distributors. For more information, please visit

Region: Central Coast
Job Function: Sales/Marketing

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