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Ignacio Llaneza Joins Disaronno International as Vice President of Brand & Trade Marketing

Posted on September 29, 2020

Somerset, NJ - September 29, 2020 - Disaronno International is pleased to announce the appointment of Ignacio Llaneza to the position of Vice President of Brand & Trade Marketing for the US. 

Llaneza joins Disaronno International with 20+ years’ experience with top ranked organizations in Wine & Spirits as well as fast-moving consumer goods, where he held key leadership positions.  After beginning his career at Johnson & Johnson Argentina, Ignacio has held Brand/Trade Marketing roles within Moët Hennessy, Diageo, Heineken USA, and Coca-Cola.  Most recently, he served as the National Trade Marketing Director, Off-Premise at Moët Hennessy.

In this new role, Llaneza will oversee Disaronno International’s brand & trade marketing activities, which includes media & PR strategy as well as the development and implementation of the annual Marketing plans for the growing spirits portfolio. 

“Ignacio is a welcome addition to the Disaronno International family,” says Ray Stoughton, EVP / General Manager of Disaronno International. “Our team will benefit from his strategic thinking, strong leadership skills and solid network as we continue to drive our portfolio’s brand presence in the US.”

Llaneza holds an MBA from the Thunderbird School of Global Management at Arizona State, and a BS in Economics from Universidad de Belgrano.    


Disaronno International is the US subsidiary of ILLVA Saronno s.P.a., and currently imports Disaronno, Disaronno Velvet Liqueur, The Busker Irish Whiskey, Tia Maria Coffee Liqueur, Rabarbaro Zucca Amaro, Corvo & Duca di Salaparuta - Wines from Sicily, and Florio Marsala. For more information please visit our website at and follow us on LinkedIn.

Region: USA
Job Function: Sales/Marketing

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