Matthieu Perrin Appointed New President of Primum Familiae Vini (PFV)
September 1, 2020 - Matthieu Perrin of Famille Perrin in the Rhone Valley is the new President of PRIMUM FAMILIAE VINI, serving for one year until June 2021.
In a first for this prestigious association of family-owned wine producers, Matthieu follows his cousin Marc Perrin as President. Traditionally the Presidency passes from one family to another at the annual PFV conference in July, but the global pandemic forced the postponement of the gathering of the twelve in Châteauneuf-du-Pape at Château de Beaucastel until June 2021.
Twelve historic European wine families form the Primum Familiae Vini association: Antinori, Joseph Drouhin, Egon Muller Scharzhof, Famille Hugel, Familia Torres, Baron Phillipe de Rothschild, Famille Perrin, Tempo Vega Sicilia, Tenuta San Guido, Symington Family Estates, Pol Roger and Domaine Clarence Dillon.
Matthieu Perrin said: “I am proud and pleased to take on the Presidency of the PFV. I believe that Family companies should personify the best values of social responsibility and the more human face of free enterprise at a time when excess globalisation and depressing uniformity have become increasingly prevalent. This is why PFV is so important, and it is my duty and pleasure to thank my predecessor Marc for the energy that he dedicated to our association.
The launch this year of the first €100,000,00 ‘PFV- Family is Sustainability’ Prize* is a major milestone in the 28 years of our association. The winner will be announced in March next year and will be go to a family-owned company that demonstrates excellence, sustainability, innovation and the transmission of experience and know-how through the generations. These are the values that we in the PFV hold.
During the year of my presidency, the PFV will reinforce its passionate belief in the value of family wine companies and we will continue to defend the distinctive voice and deep artisan roots of those that are committed to absolute quality.”
* More information about the ‘PFV-Family is Sustainability’ Prize: www.thepfvprize.com