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CRU Winery welcomes Mick Roberts as National Sales Director

Posted on March 20, 2020

Madera, Calif.—CRU Winery is pleased to announce that Mick Roberts has joined the company as National Sales Director. Roberts will continue CRU Winery’s growth with a focus on expanding distribution both domestically and internationally. Roberts has a proven track record with over 20 years of experience in wine sales and marketing. Prior to joining CRU Winery, he held senior leadership positions at Fort Ross Winery, Locations Wine by Dave Phinney, where he oversaw tremendous distribution and revenue growth, and Aveníu Brands. Roberts holds a Bachelor of Science degree from Rochester Institute of Technology and lives in Texas with his wife Angela and children Austin and Rachael.

“I’m excited to have Mick join the CRU Winery team” said Nathan Stern, CRU CEO. "The Winery is increasing investment in quality winemaking and engaging consumer experiences to showcase our award-winning wines. Now, with Mick on board, we are also well positioned to expand our market presence and look forward to continued growth in 2020 and beyond."


CRU is a family owned winery that sources fruit from some of the finest vineyards on the Central Coast of California. With a focus on Burgundian and Rhone varietals such as Pinot Noir, Chardonnay & Syrah we craft wines for quality everyday drinking. Learn more at

Region: other
Job Function: Sales/Marketing

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