Winebusiness.com - Homepage for the Wine Industry

Alpha Omega Collective and Perinet Announce New U.S. Brand Banager

Posted on February 27, 2020

San Luis Obispo, Calif.—Alpha Omega Collective (AOC), the umbrella brand of Alpha Omega, Tolosa, and Perinet has announced the appointment of Nina Leschinsky as the United States brand manager for Perinet. Perinet is the Collective’s esteemed Spanish winery located in the Priorat region.

Nina will liaise with the U.S. sales teams including the AOC wholesale team, the Alpha Omega Collective tasting room in downtown Napa, the Tolosa tasting room team, and the AOC Offsites division, as well as coordinating with the team in Spain. She will also be running the Perinet U.S. Wine Club, managing direct to consumer campaigns, and developing overall strategy to enhance the brand’s continued growth.

Nina brings over 18 years of wine industry experience to this role, having spent several years as director of consumer sales and V.P. of business development for Ancient Peaks Winery, as well as tasting room manager for Constellation. She has also led hospitality and marketing initiatives across wine industry platforms as a consultant. Nina brings a keen understanding of the complexities of direct-to-consumer and wholesale channels and will bring innovation to growing Perinet.

“I look forward to introducing these spectacular Priorat wines to the U.S. and growing Perinet’s customer base in all sales channels. The winemaking team is dedicating the same attention and care to Perinet as it has already proven successfully with the Alpha Omega and Tolosa brands,” says Leschinsky.

Perinet winery is perched in the rugged Montsant mountains of Catalonia which define, visually and viticulturally, Spain’s prestigious Priorat DOQ region. Perinet is a pure and unfiltered expression of the winemaking traditions of the region, and Perinet’s four estate vineyard sites showcase bold, modern versions of Garnaxta, Carinyena, Cabernet Sauvignon, and Syrah. Perinet is led by its flagship wine, 1194, which pays homage to the Carthusian monks who first introduced the art of viticulture to the Priorat in the namesake year.

Perinet was purchased in 2017 to bind three unique estate wineries in a cohesive triangle. Vintner Robin Baggett’s passion for discovering singular properties that offer pure expressions of their respective region’s terroir brings a philosophical continuity to the Alpha Omega Collective. Each

winery showcases its deep regional roots where the influence of the sea and rich, rock-laden soils combine to produce world -class wine with unique accents. The individual personalities are unmistakable, but the Alpha Omega Collective stands as one.

About Alpha Omega Collective

Alpha Omega Collective, founded in 2018, is the umbrella brand for vintners Robin and Michelle Baggett’s wineries, which include Alpha Omega on the Rutherford Bench of Napa Valley, Tolosa in Edna Valley in San Luis Obispo, Calif., and Perinet, 90 minutes southwest of Barcelona in Spain’s Priorat region. Each winery showcases its deep regional roots where the influence of the sea and stunning, rock laden soils combine to produce world-class wine with unique accents. The individual personalities are unmistakable, but the Alpha Omega Collective stands as one. For more information, visit alphaomegacollective.com.

Region: Central Coast
Job Function: Sales/Marketing

Copyright© 1994-2020 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.