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Cape Classics Announces Executive Changes

Posted on February 10, 2020

New York, N.Y.—Cape Classics is proud to announce that Robert Bradshaw, who has operated as the company’s President & COO for the past 11 years, has been named Chief Executive Officer. Mr. Bradshaw will retain his President title. Founder, Andre´ Shearer, after 28 years as CEO, will elevate to the role of Executive Chairman, remaining deeply committed and involved in the business on both a strategic and promotional level, working closely with Mr. Bradshaw as he embraces his new journey.

“Despite the incredible challenges that we faced establishing and then dominating a non-existent South African wine category in the US 28 years ago, the journey has been filled with extraordinary people, remarkable relationships and game changing experiences. Without the exceptional support of my wife and family, none of it would ever have been possible, given the extensive travel involved. My conviction that business, without deep social responsibility, is not good business, deepens every day. Professionalism, ethics and plain hard work have always been, and remain our formula, and under Rob’s incredibly able guidance and leadership, Cape Classics is well-positioned to continue to play a leading role in the importation of fine wine into the United States,” reflected Andre´.

Mr. Shearer, a native South African, co-founded Cape Classics nearly 28 years ago, introducing the wines of his home country to the American wine market. Today, the company has grown into an international organization with offices in New York City and Stellenbosch, South Africa, representing 35 wineries and estates from both France and South Africa, including their own brands, Jam Jar, Indaba, Braai, Le Roi des Pierres and Le Prince des Pierres. Though Cape Classics has developed tremendously in scope and size since its inception, its core values—a steadfast commitment to authenticity, a dedication to maintaining long-term relationships with its partners and a passion to bring positive change to the world—have not wavered.

“If the first 11 years at Cape Classics are an indicator of what’s to come, I can’t wait to get started. After all this time, I still get excited when I pull a cork from a wine bottle with our back label. I believe in our wines and the families that make them; what a huge privilege. Almost 30 years ago, Andre´ built a company and culture that emphasized meaningful relationships, exceptional quality, professionalism, positivity and grace. Today, with this announcement I’m honored to carry that flag forward. I’m incredibly grateful to Andre´, our Board and the entire Cape Classics team for the opportunity and trust,” shares Robert.

About Cape Classics

Behind every farm, winemaker, bottle and grape lies an untold story. Collectively, we discover these tales and share them with our customers. Demanding authenticity, Cape Classics operates the “old- fashioned” way, with relationships and social responsibility at the forefront of our business. The 35 wineries we represent throughout South Africa and France embrace sustainable eco and social practices, doing their part to help preserve lands for future generations while improving the human condition now. Our wines are expressive, crafted with passion and perspective, and delivered with the same hallmark levels of service and professionalism since 1992. In 2018 Cape Classics won Wine Enthusiast’s Wine Star Award for “Importer of the Year” and was named one of the Best and Brightest Companies to Work For in the Nation For 2018 by the National Association for Business Resources (NABR).

Regions: New York; South Africa
Job Function: President/Owner/GM

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