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Philip Tardy Joins Wines of Substance as Senior Vice President of Sales

Posted on January 28, 2020

Seattle and Walla Walla Wash.—Washington winemaker, Charles Smith, announces that Philip Tardy will join his company as Senior Vice President of Sales, representing K Vintners, SIXTO, ViNO CasaSmith, Substance, B. Leighton and POPUP.

Philip brings more than 20 years of experience in the wines and spirits business and will drive continued growth across the Company’s portfolio. He will oversee the entire sales organization across all US and international markets.

“As we continue to expand, we rely on the strength of our employees,” said Charles Smith. “Philip’s breadth and depth of experience in the wine industry makes him the perfect hire to lead our highly talented sales team.  His leadership will be instrumental to deliver our growth objectives and bring new product innovations to market.”

Most recently Philip has served as Terlato’s Vice President of Sales with a territory of over 30 states that has also included international management of Canada, Latin America and the Caribbean. Philip started his career at E. & J. Gallo Winery and held multiple management roles within the Gallo-Southern Glazer’s Wine and Spirits networks.

“I’m thrilled to join the talented Wines of Substance team,” says Tardy. “I look forward to this next phase of growth for the company and working more closely with our wholesaler partners and key members of the trade. I am very excited to represent such a wonderful portfolio of wine.”

Philip will be based in Houston, Texas, where he lives with his wife and three children. 

About Wines of Substance: Started in Walla Walla, Washington, in the late 1990's, award-winning winemaker Charles Smith's company, Wines of Substance, includes K Vintners, SIXTO, CasaSmith, Substance, B. Leighton, and POPUP.  Additionally, Charles is one-half of Charles & Charles. Wines of Substance is the largest independent and winemaker-owned winery inWashington state with wines sold in all 50 states and 23 countries worldwide.  In 2015, the company expanded to Seattle with the opening of Jet City, the largest urban winery on the west coast. Winemaker and founder Charles Smith is the only person to have received Winemaker of the Year distinctions by both Wine Enthusiast (2014) and Food & Wine (2009).  His wines continue to receive broad recognition from leading wine publications such as Wine Advocate, Wine Spectator, Wine Enthusiast and Wine & Spirits with 165 scores of 95 points and above and 632 scores of 90 points and above.  Wine Spectator named K Vintners Powerline Syrah and SIXTO Uncovered Chardonnay two of the top 100 wines to drink in 2017 and most recently in 2019 Substance Cabernet #49 in their top 100 wines to drink. For more information visit

Region: Washington
Job Function: Sales/Marketing

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