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Francis Perrin joins Ste. Michelle Wine Estates as Chief Marketing Officer

Posted on May 06, 2019

Woodinville, Wash. (May 6, 2019)—Francis Perrin has joined Ste. Michelle Wine Estates as Chief Marketing Officer, overseeing the company’s brand management, digital marketing, innovation and direct-to-consumer functions.

Mr. Perrin brings over 20 years of experience to his new role, including previous leadership positions with large public and private consumer packaged goods companies as well as previous wine and spirits industry experience.

Most recently Mr. Perrin was the Chief Marketing Officer at Bel Brands USA, the U.S. subsidiary of Bel Group, the world’s third-largest branded cheese company. Prior to that, he held significant marketing roles with some of the world’s foremost marketing companies including Procter & Gamble, L'Oréal and Pernod Ricard.

“Francis is an accomplished marketer, an exceptional strategic thinker and a proven leader,” said Jim Mortensen, President and Chief Executive Officer of Ste. Michelle Wine Estates. “We are very excited to add his experience and his energy to the Ste. Michelle team.”

“We have set very aggressive goals for ourselves over the next few years, and Francis will be instrumental in helping us achieve those goals,” said Dan Werth, Chief Operating Officer of Ste. Michelle Wine Estates. “He has already made an immediate impact in his short time with us, and we look forward to even greater things to come.”

Mr. Perrin holds a bachelor’s degree in business administration from HEC Montréal and a master’s degree from Columbia University.

Mr. Perrin joined Ste. Michelle effective April 1, and reports directly to Mr. Werth. He is currently in the process of relocating with his wife and two children from Chicago to the Seattle area.

About Ste. Michelle Wine Estates

Ste. Michelle Wine Estates, located outside of Seattle, Washington, has a distinguished history that dates back to 1934. The company pioneered vinifera grape growing in Washington State while wines under the Ste. Michelle label were first introduced in 1967. Today, SMWE owns more than 3,900 vineyard acres across Washington, Oregon and California with key sites certified with the LIVE, Salmon Safe or Napa Green designations. SMWE’s ‘String of Pearls’ wine portfolio represents owned or imported brands, all demonstrating the producers’ unwavering commitment to creating distinctive, high quality wines from authentic estate vineyards. Chateau Ste. Michelle, its cornerstone winery, enjoys winemaking partnerships with some of the world’s most distinguished vintners. Col Solare is an alliance with Tuscany’s Piero Antinori, Eroica Riesling is a partnership with the Mosel’s Ernst Loosen and Tenet is a collaboration with Michel Gassier and Philippe Cambie of France. SMWE’s charitable giving program, which supports some 400 non-profit organizations annually, has provided more than $3 million for scholarships for high-achieving, low-income students at Washington universities. The company also was the principal fundraiser for Washington State University’s viticulture and enology institution, the Ste. Michelle Wine Estates Wine Science Center.

Ste. Michelle’s Washington portfolio includes: Chateau Ste. Michelle, Columbia Crest, 14 Hands, Col Solare, Northstar, Spring Valley Vineyard, MERF, INTRINSIC, Seven Falls and Michelle sparkling wines. In California, the company owns Stag’s Leap Wine Cellars (with Italy’s Antinori family), Conn Creek (Napa Valley) and Patz & Hall (Sonoma). Ste. Michelle also owns Erath Winery, in Dundee, Oregon. The company became the exclusive U.S. importer in 2006 for the acclaimed Marchesi Antinori wine portfolio of Italy and Chile’s Haras wines, for Champagne Nicolas Feuillatte of France in 2009, and for New Zealand’s Villa Maria Estate in 2010.

Region: Washington
Job Function: Sales/Marketing

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