- Homepage for the Wine Industry

Active Club Solutions, Inc. Introduces New Sales Executive to Team

Posted on February 06, 2019

Pleasanton, CA – Active Club Solutions, Inc. is a leading provider of DTC solutions (Mobile Winery POS, Club, Web Design, eCommerce) since 2003, and is pleased to welcome Sean Sullivan to the team, as Sales Executive.

Joining the Active team, Sullivan will be an important part of the sales team developing the spirits sector within the craft beverage channel. With Sean’s experience within the winery “direct to consumer” environment, he will conduct demonstrations, and offer his insights, as business owner to business owner, to share the advantages and ROI benefits that selecting Active will deliver.

“I’ve worked with several DTC platforms throughout my years in the wine industry, and, in my opinion, Active “hands down” is the leader of the pack! I was excited when I first began working with Arne and Active in 2005; Active was and still is the best solution for club management and wine club processing needs. Now I am extremely excited to be part of the Active team working with distillers to develop win-win relationships in showing why Active is the best complete all-in-one POS Club and Ecom sales system,” says Sullivan.

Sean joins Active Club Solutions after more than two decades of successful management of his family owned business. Overseeing the day to day operations with reporting duties to family and shareholders, Sean most definitely understands the demands on an owner in a craft beverage setting. Sean’s professional palette encompasses sales and marketing, winemaking, finance, operations, general management as well as vineyard management. Implementing strategic plans and changing the vision, Sean transformed his winery from the traditional distribution model to focus more on the direct to the consumer model, where nearly 80% of the product was sold directly to the actual consumer. Sean was able to transform his ROI with the complete suite of software tools to support his winery vision.

A graduate of San Francisco State University, Sullivan also keeps himself involved in continual learning with the winemaking and viticulture program at Napa Valley College, winery finance and accounting course work, and more recently, in earning a certificate at Sonoma State University via the Wine Business Management program. Sean is a welcome addition to Active as his craft beverage industry knowledge, intimate understanding of Active, and general business acumen will help Active reach out to more distillers throughout the country with a consultancy approach.

“Sean Sullivan’s depth of experience and history in the beverage industry will give our clients an informed, transcendent attention to detail that they will not find in any of our competitors.” Dan Nechemias, VP of Sales and Marketing Active Club Solutions

About Active Club Solutions:

Active Club Solutions, Inc. is a leading provider of DTC solutions (Mobile Winery POS, club, web design, ecommerce software). Our mission is to provide a single and comprehensive sales platform for firms selling direct to the consumer. Active Club Solutions has been providing DTC sales technology solutions to wineries, distilleries, and wine stores that seek to elevate sales and maximize service. Today the company has an entire suite of sales tools all in one single database. Active Club Solutions’ commitment to developing and continually improving its sales software and service has made us a leading and well-respected provider of direct sales software with a commitment to quality and customer success.

For more information, visit

Contact: Dan Nechemias
Dan Nechemias, Vice President of Sales and Marketing
(925) 248-4190 (ext. 56) or (877) 441-CLUB (ext. 56)

Region: California, USA
Job Function: Sales/Marketing

Copyright© 1994-2019 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.