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Lorenzo Lama Joins VEZER Family Vineyard

Posted on January 10, 2019

Vezer Family Vineyard Joins a Now Patriarch of Falcon Crest of Yesterday Mr. Lorenzo Lamas joins Vezer Family Vineyard Aka “VEZÉR CREST” Winery as: President of Wine Marketing and Business Development. Lorenzo is going back to his Wine Country roots, and once again pioneering a New endeavor with a long wine history in Suisun Valley. As many of you know, Lorenzo Lamas is a world-renowned Actor and was a star of the television series “Falcon Crest”. “Falcon Crest” a 1980’s television prime time series, which rivaled other cultural shaping television shows at the time such as “Dallas” & “Dynasty”.


Falcon Crest played for over 9 years in over 200 lands and was instrumental in creating the recognition and prestige that Napa and the California Wine Industry receives today. In addition to his many other movies and television projects, he is also an accomplished helicopter pilot and trainer, racecar driver, and most importantly an avid admirer of California Wines. Mr. Lamas will be working along side Laura Livadas, Vezer’s President of Operations and Sam Mizarawi Corporate President. Mr. Lamas will be overseeing our National Brand & Wine Marketing as he works with Mr. Jeff Feist the gentleman who helped to put many brands on the map. This special project will be the release of a new national wine label (to be unveiled in 2019).

Region: North America
Job Function: Marketing

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