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Sarah Pearson Joins Wine by Joe as Its First Vice President of Marketing and Sales

Posted on December 03, 2018

December 3, 2018, Dundee, OR – Wine by Joe and Dobbes Family Estate announce the hire of two new employees. Sarah Pearson is the company’s first Vice President of Marketing and Sales, and Doug Vuylsteke is the new Wine by Joe Cellar Master. Pearson and Vuylsteke are both wine industry veterans who joined from 3 Badge Beverage Corporation of Sonoma, California and Sokol Blosser Winery of Dayton, respectively.

Chief Executive Officer, Gretchen Boock comments, “We are excited about the growth of our brands over the last year including the launch of Joe to Go canned wines. Adding these two experienced industry veterans to our team is part of my vision to continue our expansion, particularly through focus on sales and brand. I am looking forward to working with Sarah, Doug and our recently promoted winemakers to plan for our next phase of growth.” Pearson will report to Boock, who was appointed CEO in 2017 after 14 years with the company. Vuylsteke will report to Travis Proctor, Director of Winemaking Operations for Wine by Joe.

Pearson has over 16 years of beverage industry marketing and sales experience including additional management positions with Hess Family Wine Estates, Constellation Brands and Freixenet. She is a graduate of Skidmore College with a Bachelor of Arts in government and French.

In addition to Boock, Pearson, and Proctor, the winery leadership team includes Andy McVay, winemaker for Dobbes Family Estate. McVay and Proctor joined the company in 2008 and 2015, respectively, and were both promoted in 2017.

About Wine by Joe

Founded in 2002, Wine by Joe embodies over three decades of fine winemaking. Today, we are one of Oregon’s largest producers vinifying over 200,000 cases annually. Our family of brands includes Dobbes Family Estate, our premier Willamette and Rogue Valley label; Jovino, our Willamette Valley Pinot Noir and Pinot Gris produced for restauranteurs; Wine by Joe, our Oregon wines focused on delivering really good wines at really good prices. We source from our 214-acre estate vineyard, Seabreeze, and other great sites throughout our state. Our tasting room is located in the heart of Dundee, Oregon and is open daily from 11 am to 6 pm.

Region: Northwest, USA
Job Function: Sales/Marketing

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