Sonoma County Winegrowers Name New Director of Marketing and Public Relations
Santa Rosa, Calif. (November 16, 2017) – Sonoma County Winegrowers has received a great deal of media attention in recent years. From being recognized a global leader in its quest for 100% wine sustainability to providing insight on annual harvests to most recently sharing a perspective on the impact of last month’s fires has required a lot of interaction with the media around the world. So when the organization recently went looking for a new director of marketing and public relations, it wanted someone with wine industry knowledge and marketing experience. They found it in California wine industry veteran, Amy Landolt, who was just announced as the organization’s new Director of Marketing and Public Relations.
“Amy possesses both the wine marketing experience and communications expertise that we were looking for,” said Karissa Kruse, president of the Sonoma County Winegrowers. She added, “We are thrilled she is joining us and I know Amy will add immediate value to our team and to our grower members.”
Amy has worked throughout California’s premier wine regions including in Paso Robles, Temecula, Napa and Sonoma County. Most recently she was the senior marketing manager at Pernod Ricard USA where she worked on the Kenwood Vineyards and Mumm Napa brands. Prior to that, she was the marketing manager at Benziger Family Winery and Imagery Winery in Glen Ellen. She is a graduate of San Diego State University and earned an MBA at Cal-Poly, San Luis Obispo. Her responsibilities at Sonoma County Winegrowers will include leading public relations efforts with trade and consumer media, coordinating the Sonoma County marketing strategy and managing community relations.
“I am honored to be joining the team at Sonoma County Winegrowers,” said Landolt. She added, “I truly believe that every step of my career has prepared me for this great opportunity to promote and preserve Sonoma County’s rich history of agriculture and sustainability on behalf of our region’s winegrape growers and their families.”
About Sonoma County Winegrowers:
The Sonoma County Winegrape Commission, also known as Sonoma County Winegrowers (SCW), was established in 2006 as a marketing and educational organization dedicated to the promotion and preservation of Sonoma County as one of the world’s premier grape growing regions. SCW has oversight by California Department of Food and Agriculture which supports producer regions. With more than 1,800 growers, SCW’s goal is to increase awareness and recognition of the quality and diversity of Sonoma County’s grapes and wines through dynamic marketing and educational programs targeted to wine consumers around the world.
In January 2014, SCW committed to becoming the nation’s first 100% sustainable winegrowing region by 2019. As of December 2015, 64% of the vineyard acreage in Sonoma County has gone through the sustainability self-assessment and 48% of vineyards are certified by a third party auditor. These sustainability efforts were recently recognized with California’s highest environmental honor, the 2016 Governor’s Environmental and Economic Leadership Award (GEELA). Learn more at www.sonomawinegrape.org