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Bob and Roger Trinchero Receive Wine Star Award for Lifetime Achievement

Posted on September 19, 2017

Louis “Bob” Trinchero and Roger Trinchero are well known and respected in the wine business for their giant California wine brands that include Ménage à Trois and Sutter Home. However, they’re perhaps even more respected by their employees and community members, a tribute that stems from lessons learned long before their family winery hit the big time.

Bob and Roger were children in 1947 when their father and uncle bought the Sutter Home winery in St. Helena, California, and moved the family from New York City to Napa Valley.

Bob, 10 years older than Roger, became involved immediately in winemaking at the most basic level. Roger and their sister, Vera Trinchero Torres, would follow into family business when they were old enough.

That hands-on experience inspired the brothers later to take care of their employees as if they were family members. “Since Roger and I and the family have worn all the hats, we were appreciative of our employees who were doing the work we once did,” says Bob. “We thought to ourselves if they are going to dedicate 20 or 30 years of their lives to our family, we should treat them right.”

“Today we have one of the best 401(k) plans in the industry, and we continue to contribute to the plan,” says Roger, the chairman of the wholly owned and operated family company, Trinchero Family Estates (TFE). Roger serves as chairman emeritus.

Not only do the brothers invest in their employees, but they’re also extremely active in supporting their local communities. TFE created a Family in Need Fund that uses revenue from aggressive recycling efforts to help employees with unexpected crises like the Lake County wildfire in 2015. OLE Health, a community clinic in Napa, has received $2 million from the family.

Today, TFE has 8,000 acres of vineyards and produces 17 million cases across 44 American brands like Trinchero Napa Valley, Napa Cellars, Terra d’Oro and Trinity Oaks. The company also markets numerous domestic brands that include Joel Gott Wines and Charles & Charles, imports wines from Australia and Chile, and has a growing spirits portfolio.

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