Winebusiness.com - Homepage for the Wine Industry

Backsberg Estate Cellars Hires U.S. Sales and Export Manager

Posted on July 12, 2017

Overland Park, KS, July 11, 2017 -- Backsberg Estate Cellars in South Africa, with support from US importer, Marquee Selections, has appointed Bryce Gillespie in the position of U.S. Sales and Export Manager as of February 1. The position was created to capitalize on the growing U.S. wine market and provide valuable support for distributor sales teams.

“We’ve seen continued sales growth with Backsberg since we partnered in 2012,” said Laura Waldon, Vice President of Marquee Selections. “This is a well-timed investment by the winery and we’re excited to work with Bryce in solidifying, increasing and expanding the presence of one of South Africa’s household names here in the U.S.”

Under the Wine Industry Strategic Exercise (WISE), South Africa has set a goal of increasing its export volume to the U.S. from 1% in 2015 to 7% by 2025.

CEO of Backsberg, fourth-generation, Simon Back, is confident that this is a step in the right direction. “We’ve always been positive about the USA as a strong export market for South African wine,” said Back. “Demand for the wine is increasing every day and there’s a healthy appetite to learn more about the country. We’ve known Bryce for a long time and his knowledge of the South African industry, coupled with his experience in the USA, make him the perfect fit to increase our momentum in the States.”

About Backsberg Estate Cellars

Backsberg boasts over one hundred years and four generations of winegrowing on their historic family-owned estate in the Cape Winelands of South Africa. The first winery in South Africa to be certified Carbon Neutral, Backsberg places a strong emphasis on environmental sustainability in its pursuit of making fine wine an everyday pleasure.

Backsberg is currently distributed in twelve states with their U.S. importer, Marquee Selections, importing wines from their Premium, Reserve and Kosher ranges. Tread Lightly by Backsberg is an environmentally friendly range packaged in one liter PET bottles also imported by Marquee. www.backsberg.co.za

About Marquee Selections

Marquee is an international wine importer dedicated to providing American consumers with a global portfolio of wine imports produced by small, family-owned, and environmentally conscious winemakers. www.marquee.com
 

Regions: USA; South Africa
Job Function: Sales/Marketing

submit people news

  1. Please send your press release in a Word document to people@winebusiness.com
  2. If you have a photo, please send it as a high-resolution .jpg file.

Copyright© 1994-2017 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.