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JARDESCA Inc. Announces Addition of National Brand Manager

Posted on April 19, 2017

Sonoma, CA—JARDESCA Inc. is proud to announce that industry professional, Caitlin Crisan, has officially joined their team to develop and grow their flagship brand with focus on its lead product, JARDESCA California Aperitiva. Caitlin joins JARDESCA as the National Brand Manager to build upon their initial launch success and will focus on growing distribution and engagement, along with accelerating growth.

Caitlin joins JARDESCA with over 10 years of experience within the Beverage Alcohol and Marketing Industries, from public relations and event management to experiential campaigns ranging from political and social activism to enterprise and consumer technology. Most recently, she was the Trade Engagement Manager at Campari America, the US division of Gruppo Campari, the world’s sixth-largest premium wine and spirits company. At Campari America, she successfully launched custom programming tailored to engage the on-premise community and improve brand growth.

Caitlin comments, “I’m thrilled to join JARDESCA for the opportunity to use my skills to build a new and innovative brand—one that intersects my personal love for the California lifestyle and entertaining, as well as my passion for this industry”

In her role as National Brand Manager, Caitlin will be responsible for all aspects of JARDESCA’s marketing plans and programs. She will be based in Northern California.

Marshall Dawson, CEO of JARDESCA Inc. comments that “Caitlin’s experience, energy and authentic love of JARDESCA convinced me and the other founding partners, Marcus Seiden and Roger Morrison, that she would be the perfect addition to our team to grow JARDESCA.”

About JARDESCA California Aperitiva:

JARDESCA California Aperitiva reinvents traditional aperitifs–opening drinks–to make them easy to drink and easy to use for shared moments before a meal, at brunches, or as a welcome to your home or garden. JARDESCA California Aperitiva is balanced and delicious—a beautifully refreshing blend of California white wines and a botanical enlivened eau de vie.
 

Region: USA
Job Function: Sales/Marketing, Direct to Consumer

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