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Guarachi Wine Partners Appoints Bob Diers as Northwest Regional Manager

Posted on September 09, 2015

Further to its goal of attracting the wine industry’s top talent, Guarachi Wine Partners is pleased to announce the appointment of Bob Diers to Northwest Regional Manager.

Diers joins Guarachi Wine Partners with 30 years of award winning wine sales experience. His resume includes key sales positions at E&J Gallo, Chateau Ste Michelle, C&C International, Western Spirits Beverage Company and International Beverage. His accolades feature repeat designations as Chateau Ste Michelle’s “Top Sales Performer,” and a stint as the president of the Distillery Representatives Association of Washington.

In his new role, Diers will strategically implement Guarachi Wine Partners’ annual sales plan across the Northwest distributor network.

Diers is a native to the Pacific Northwest, having graduated from Portland State University. He lives in Washington.


Founded by Chilean wine visionary Alex Guarachi in 1985, Guarachi Wine Partners celebrates 30 years of enduring connections with supplier, distributor and retail partners. Guarachi Wine Partners pioneered Chilean and Argentine wines in the US and today is a leading global importer, marketer and innovator of fine wines. Guarachi Wine Partners’ portfolio consists of Black Ink, Bodega Norton, Castillo de Monseran, Guarachi Family Wines, Kaiken, Lea, Montes, Nobilissima, Pascual Toso, Santa Ema, Surf Swim, tensh?n, and Tensley Wines.

Region: Northwest, USA
Job Function: Sales/Marketing

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