- Homepage for the Wine Industry

Vineyard Professional Services Announces Staff Promotions & New Management Team

Posted on August 06, 2015

Paso Robles CA - August 5th, 2015 - John Crossland, owner of Vineyard Professional Services Inc. (VPS), has announced the operational management of his vineyard services company has transitioned to a new team, effective as of July. Promoted to Chief Operating Officer, current VP of Operations, Randy Heinzen will manage the day-to-day workings of VPS; Lisa Hurdle, current CFO, is being promoted to Vice President of Finance; and rounding out the new management team, Dean Harrell remains as Vice President of Viticulture, in charge of field operations and scheduling. Crossland will retain the title of President, CEO and will continue to mentor the incoming leadership, aid in strategic planning and represent VPS and the local wine industry in numerous statewide committees and boards. “I am confident in the superior skills and management style of this team,” stated Crossland, “They will continue to excel in growing the company while retaining the excellence and quality of our work.”

Crossland recruited Heinzen in 2012 to move to Paso Robles after a decade of farming in the Napa Valley (including Beckstoffer Vineyards). In addition to his Viticulture degrees from Cal Poly and the University of Adelaide, Australia, Heinzen has completed wine business certificates at UC Davis and Sonoma State.

Hurdle began work at VPS in 2008 and quickly rose from Controller to now VP Finance. She is a licensed CPA and has a MS in Accounting from San Diego State University. And Harrell is the longest-tenured officer in the company. He applies his MS in Viticulture from UC Davis and over 30 years of winegrape farming to the unique challenges of grape growing in the 11 AVAs throughout the diverse Paso Robles wine region.

Crossland started the Paso Robles-based company in 1997 and has managed the daily operations of the company since that time. Prior to VPS, John spent several decades of farming winegrapes throughout California, including managing the prestigious Beckstoffer Vineyards operations in the north coast.

Crossland has spent the past 18 years growing VPS, focusing on innovative vineyard design, transparent business reporting and peerless viticultural farming detail. With over 3,000 acres under management and nearly thirty clients, John has cultivated a diverse leadership team well-suited to the task of maintaining VPS’s position as the pre-eminent vineyard management service company on the Central Coast.

About Vineyard Professional Services (VPS)

Established in 1997, VPS is the premier vineyard management company located on California’s Central Coast. VPS provides complete vineyard operations management to over 30 clients, managing over 3,000 acres throughout the Paso Robles wine region. Services include site selection, soils and water evaluation, rootstock and scion selection, vineyard layout and development, vineyard nutrition, irrigation analysis, disease identification, sustainable and organic farming practices, year round vineyard management, harvest and crew management, consulting and grape broking. For further information, please visit or contact John Crossland or Randy Heinzen at 805-434-2044. VPS is located at 3990 Ruth Way, Paso Robles, CA 93446

Region: Central Coast

Copyright© 1994-2021 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.